marketing

Texting Connections: Companies Drive Conversations Into Conversions, Vibes Says 
Texting Connections: Companies Drive Conversations Into Conversions, Vibes Says 
August 17, 2023  |  Retail

In today’s economy, retailers are on a perpetual quest to connect with their consumers in more meaningful ways. In this pursuit, the focus has shifted...

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FCA Proposes Consumer Duty on Social Media Financial Product Ads
FCA Proposes Consumer Duty on Social Media Financial Product Ads
July 17, 2023  |  Regulation

The U.K.’s financial watchdog wants to crack down on illicit marketing of financial products on social media. That crackdown, the Financial Conduct Authority (FCA) announced...

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How Creators Influence Brands — and Why They Listen 
How Creators Influence Brands — and Why They Listen 
June 20, 2023  |  Retail

While skinny jeans have been on the outs for a few years, staying trends include the “clean girl” aesthetic and Crocs, according to Gen Z...

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Influencers Help Brands Drive Sales Through Retail Media Networks
Influencers Help Brands Drive Sales Through Retail Media Networks
May 12, 2023  |  Retail

With the newfound momentum behind retail media networks and Dollar General and Walmart reporting promising results, many brands and retailers feel compelled to take this...

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Mastercard ‘Digital Doors’ Aims to Help Small Businesses Scale With Marketing and Partnerships
Mastercard ‘Digital Doors’ Aims to Help Small Businesses Scale With Marketing and Partnerships
May 02, 2023  |  Mastercard

Mastercard has unveiled a number of updates to its “Digital Doors” small business program. Among these new features are a marketing hub platform and new...

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What a Ban on TikTok in the US Could Mean for Brands and Retailers
What a Ban on TikTok in the US Could Mean for Brands and Retailers
March 24, 2023  |  Retail

TikTok CEO Shou Zi Chew testified before the House Committee on Energy and Commerce for about five hours on Thursday (March 23). Throughout the hearing,...

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French Crypto Investors File Complaint Over Binance’s Social Media Marketing 
French Crypto Investors File Complaint Over Binance’s Social Media Marketing 
December 20, 2022  |  Cryptocurrency

Binance is facing a criminal complaint in France for its social media marketing.  Filed by crypto investors, the complaint accuses the crypto exchange of misleading...

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Protecting Kids From Metaverse Marketing Is No Game
Protecting Kids From Metaverse Marketing Is No Game
October 11, 2022  |  Metaverse

Regulators in the U.S., the U.K. and the EU have each recently called for a crackdown on digital ads targeting kids, blaming big tech for...

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Calif. Privacy Law Marks Sea Change for Retailers’ eCommerce Strategies
Calif. Privacy Law Marks Sea Change for Retailers’ eCommerce Strategies
September 27, 2022  |  Retail

Two years in, and data privacy’s seismic shift — with California at its epicenter — may upend the way retailers close the deal. As noted...

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