McDonald’s

Beyond B2B: How Merchants Use LinkedIn to Reach High-Value Consumers
Beyond B2B: How Merchants Use LinkedIn to Reach High-Value Consumers
June 28, 2024  |  Social Commerce

As businesses look beyond traditional marketing channels to reach and influence consumers, one surprising player that has emerged is LinkedIn, with merchants extending the platform...

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Consumers Engage Digitally With Restaurants 34% More Than Grocers
Consumers Engage Digitally With Restaurants 34% More Than Grocers
June 26, 2024  |  Consumer Insights

As consumers turn to digital platforms to meet their food needs, their eCommerce adoption of restaurants is greater than for grocery. By the Numbers The...

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Restaurants Push Promotions as Diners Lose Appetite for High Prices
Restaurants Push Promotions as Diners Lose Appetite for High Prices
June 23, 2024  |  Retail

Consumers are spending less at restaurants as menu prices remain high.  And as Seeking Alpha reported Saturday (June 22), it’s a situation that’s left some...

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McDonald’s to Offer $5 Meal Deal as Consumers Seek Value
McDonald’s to Offer $5 Meal Deal as Consumers Seek Value
June 20, 2024  |  Retail

McDonald’s is preparing to roll out a $5 Meal Deal and other value-oriented offers. The $5 Meal Deal will launch June 25 and will be...

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McDonald’s Pauses Drive-Thru AI Chatbot Test Despite Growth in Voice Economy
McDonald’s Pauses Drive-Thru AI Chatbot Test Despite Growth in Voice Economy
June 17, 2024  |  artificial intelligence

After two years of testing, McDonald’s has ended its partnership with IBM to develop an artificial intelligence (AI)-powered drive-thru system. The collaboration, which aimed to...

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Bargain-Hunting Shoppers Drive Price Wars Among Retailers
Bargain-Hunting Shoppers Drive Price Wars Among Retailers
May 22, 2024  |  Retail

The retail industry is reportedly witnessing a fierce battle among major players as they compete for the attention of bargain-hunting shoppers. For example, Target’s recently announced price...

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McDonald’s Wants to Promote Value by Implementing $5 Meal Deal
McDonald’s Wants to Promote Value by Implementing $5 Meal Deal
May 10, 2024  |  Economy

McDonald’s is reportedly encouraging franchisees to vote to implement a $5 meal deal to bring back consumers who have left because of high prices. Franchisees — which...

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Report: McDonald’s to Launch Digital Marketing Fund, Add Ordering Channels
Report: McDonald’s to Launch Digital Marketing Fund, Add Ordering Channels
May 09, 2024  |  Restaurant innovation

McDonald’s is reportedly set to modernize its marketing strategy by launching a digital marketing fund to be paid into by its U.S. franchisees. The move aims to...

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Are Consumers ‘Done With Fast Food’ as Prices Climb?
Are Consumers ‘Done With Fast Food’ as Prices Climb?
May 05, 2024  |  Restaurant Roundup

Denis Montenaro, a regular McDonald’s diner, recently came to a decision. “I’m done with fast food,” the 75-year-old California resident told The Wall Street Journal (WSJ) in...

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