merchant loyalty

Brand Loyalty Falters as High Inflation Continues, Study Finds
Brand Loyalty Falters as High Inflation Continues, Study Finds
April 05, 2023  |  Consumer Insights

High inflation has made consumers cut back on everything but the necessities, and an unexpected characteristic has hit the chopping block: loyalty. PYMNTS’ data finds...

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Deal Chasing Becomes Mainstream — and Merchants Shouldn’t Be Happy
Deal Chasing Becomes Mainstream — and Merchants Shouldn’t Be Happy
March 06, 2023  |  Consumer Finance

American consumers remain pessimistic about the economy despite recent positive indicators. Consumers still expect elevated inflation rates for the foreseeable future, even as inflation has...

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Study Finds More Than Two-Thirds of Consumers Chase Deals, Not Merchants
Study Finds More Than Two-Thirds of Consumers Chase Deals, Not Merchants
September 29, 2022  |  Checkout Conversion

Understanding the three online shopper personas — along with their preferences for pricing and their loyalty to favorite merchants — is essential to creating effective...

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