millennial minute

Millennial Minute: Inflation Hasn’t Dampened Younger Customers’ Appetite for Subscriptions
Millennial Minute: Inflation Hasn’t Dampened Younger Customers’ Appetite for Subscriptions
July 11, 2022  |  Subscriptions

Subscriptions are getting a going-over by consumers at a time of high inflation, but cost isn’t always the main consideration for keeping or cancelling, especially...

READ MORE >
Millennial Minute: Relationship Commerce Offers Key for Unlocking Loyalty
Millennial Minute: Relationship Commerce Offers Key for Unlocking Loyalty
June 07, 2022  |  Commerce

From country stores to online marketplaces, virtually all commerce is a multifaceted relationship built on trust, value exchange and leaving all feeling good about their...

READ MORE >
Millennial Minute: 25% of Millennials Familiar With Lease-to-Own Won’t Shop if It Isn’t on Offer
Millennial Minute: 25% of Millennials Familiar With Lease-to-Own Won’t Shop if It Isn’t on Offer
May 19, 2022  |  Consumer Finance

With PYMNTS’ research finding that 70% of bridge millennials and millennials are now living paycheck-to-paycheck, some struggling with monthly bills and some not, these high-earning,...

READ MORE >
Millennial Minute: The Great Unsubscribe Hits 16% of Millennials, 14% of Bridge Millennials
Millennial Minute: The Great Unsubscribe Hits 16% of Millennials, 14% of Bridge Millennials
May 16, 2022  |  Subscriptions

Looking for loyalty among millennial subscribers and their closest cohorts? Look to your feature set and make sure it’s flexible and delivers value to these...

READ MORE >
Millennial Minute: 70% of Millennials Live Paycheck to Paycheck
Millennial Minute: 70% of Millennials Live Paycheck to Paycheck
May 06, 2022  |  Economy

We’re getting used to upheavals and disruptions at this point, but revelations of the extent of paycheck-to-paycheck living in the U.S. are impossible to ignore,...

READ MORE >