Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

AI Helps Reshape Young Consumers’ Attitude Toward Credit
AI Helps Reshape Young Consumers’ Attitude Toward Credit
November 24, 2023  |  Credit Cards

In today’s economic landscape, steep interest rates and increased borrowing costs have made accessing credit more challenging. This economic reality is causing heightened concern among...

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Amex, Amazon Tie-Up Helps Point the Way Toward Rewards ‘Ubiquity’ 
Amex, Amazon Tie-Up Helps Point the Way Toward Rewards ‘Ubiquity’ 
November 21, 2023  |  Loyalty & Rewards

Ubiquity is what we all want in a rewards program. Ubiquity allows consumers to redeem rewards for the value — the goods and services —...

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Millennials Have the Most Difficulties Making Ends Meet
Millennials Have the Most Difficulties Making Ends Meet
November 17, 2023  |  Consumer Finance

Millennials were born between 1981 and 1996. They entered the workforce during the economic recession that followed the 2008 crash. They endured years of job...

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60% of Leisure Travel Expenses Fueled by Gen X and Millennials
60% of Leisure Travel Expenses Fueled by Gen X and Millennials
November 16, 2023  |  Travel Payments

Despite economic uncertainty and financial concerns, Americans have chosen to prioritize travel over savings this year. This trend applies to all generations, but it’s Gen...

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Clothing, Furnishings and Appliances Lead In-Store Purchases
Clothing, Furnishings and Appliances Lead In-Store Purchases
November 16, 2023  |  Retail

The rise of eCommerce and the integration of online and offline shopping have shaped the way consumers are making their purchases.  Despite a shift toward...

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Millennials Lead Grocery’s Digital Transformation
Millennials Lead Grocery’s Digital Transformation
November 14, 2023  |  eCommerce

When it comes to online grocery, PYMNTS Intelligence indicates, millennials lead the way. By the Numbers The PYMNTS Intelligence study “How the World Does Digital:...

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Millennials Check Online Reviews, Gen Zs Turn to Influencers for Restaurant Recommendations
Millennials Check Online Reviews, Gen Zs Turn to Influencers for Restaurant Recommendations
November 13, 2023  |  Connected Economy

In today’s digital age, consumers have access to a wealth of information that helps them make informed decisions, especially when choosing a restaurant. In this...

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Gen X Leads Mobile Adoption for Grocery Purchases
Gen X Leads Mobile Adoption for Grocery Purchases
November 09, 2023  |  Consumer Insights

Despite not being digital natives, Generation X is leading the way for mobile payments, surpassing the other generations in how often this method is used...

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Young Consumers’ Insurance Purchasing Mantra: ‘Digital Convenience With a Human Touch’
Young Consumers’ Insurance Purchasing Mantra: ‘Digital Convenience With a Human Touch’
November 03, 2023  |  Insurance

Generation Z and millennial consumers have a high level of digital expectations that transcend multiple sectors, including retail, banking and healthcare. These high digital demands...

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