Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Dating Apps Test Higher-Priced Tiers to Find Love Amid Decline in Paying Users
Dating Apps Test Higher-Priced Tiers to Find Love Amid Decline in Paying Users
August 29, 2023  |  Subscription Commerce

In a bid to increase revenue and cater to more intentional daters, dating apps such as Tinder, Bumble, and Grindr are testing the waters with higher-priced subscription tiers, with...

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Merchants Buck Discretionary Spending Pressures by Making Subscriptions ‘Essential’
Merchants Buck Discretionary Spending Pressures by Making Subscriptions ‘Essential’
August 24, 2023  |  Subscriptions

Subscription firms face pressures they wouldn’t have expected just a few months ago. Brian Bogosian, CEO of sticky.io, told Karen Webster in an interview that the...

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Credit Unions Can Be the Online ‘Influencers’ Guiding Younger Consumers to Financial Wellness
Credit Unions Can Be the Online ‘Influencers’ Guiding Younger Consumers to Financial Wellness
August 21, 2023  |  Credit Unions

PSCU Chief Growth Officer Brian Scott told PYMNTS that younger generations are more challenged than their older peers. “They just have not had the same amount of time...

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India’s Mobile Payments Embrace Lays Fertile Ground for Walmart, Amazon eCommerce Ambitions
India’s Mobile Payments Embrace Lays Fertile Ground for Walmart, Amazon eCommerce Ambitions
August 18, 2023  |  eCommerce

The jousting between Amazon and Walmart for eyeballs browsing market places, and share of digital wallet for consumer spending, is finding an evolving battleground in...

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Citi Ventures’ Zec: ReCommerce Helps Luxury Brands See Second-Life Revenues
Citi Ventures’ Zec: ReCommerce Helps Luxury Brands See Second-Life Revenues
August 18, 2023  |  Merchant Innovation

Etsy, eBay and Craigslist marked the “first generation” of ReCommerce sites — where anybody could sell just about anything to anyone.  Etsy, Poshmark and Depop...

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Most Bridge Millennials Would Pay via Bank Transfer If Offered Rewards 
Most Bridge Millennials Would Pay via Bank Transfer If Offered Rewards 
August 17, 2023  |  Digital Payments

The majority of bridge millennials would pay for retail purchases via bank transfer if they could earn rewards for doing so, PYMNTS research reveals, but...

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Predictions That Student Loans Would Impact Target’s Earnings May Have Hit the Bull’s-Eye
Predictions That Student Loans Would Impact Target’s Earnings May Have Hit the Bull’s-Eye
August 16, 2023  |  Loans

The retailer’s strategy of appealing to millennials may be backfiring as the generation prepares to lose spending power to student loan repayments.   Once again, consumer...

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Millennials Use Full Range of Mobile Wallet Features
Millennials Use Full Range of Mobile Wallet Features
August 15, 2023  |  Mobile Wallets

Millennials are leveraging their digital wallets for far more than just in-store purchases, PYMNTS research reveals, while other generations are more hesitant to adopt these...

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Half of Zillennials Steer Clear of Gig Work
Half of Zillennials Steer Clear of Gig Work
August 14, 2023  |  Consumer Insights

Among younger generations, zillennials prove uniquely hesitant to engage with the connected economy when it comes to work. For PYMNTS’ study “The ConnectedEconomy™ Monthly Series:...

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