Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Roughly 1 in 7 Millennials Use BNPL to Pay for Groceries
Roughly 1 in 7 Millennials Use BNPL to Pay for Groceries
June 30, 2023  |  Buy Now Pay Later

Struggling consumers are relying on payment plans for daily purchases as wages fall behind rising prices. Nearly three-quarters of millennials are living paycheck to paycheck...

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Data Shows Take-Home Pay Is Dropping and so Are Consumers’ Work Days
Data Shows Take-Home Pay Is Dropping and so Are Consumers’ Work Days
June 30, 2023  |  Economy

Three key government-released metrics may together explain why consumers’ financial struggles may be more significant now than in previous economic downturns. The most headline-garnering is...

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Nearly Half of Millennials Turn to Restaurants’ Social Media for Discovery
Nearly Half of Millennials Turn to Restaurants’ Social Media for Discovery
June 23, 2023  |  Restaurant innovation

Restaurants looking to build an audience with millennial consumers may want to start by taking another look at their social media presence, according to PYMNTS...

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Apple’s Glasses May Re-spark Interest in Virtual Reality but Roadblocks Remain
Apple’s Glasses May Re-spark Interest in Virtual Reality but Roadblocks Remain
June 22, 2023  |  Technology

Cost of entry is just one barrier as consumers continue to express interest in alternate reality platforms. First, it seemed like Google’s glasses would be the...

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How Creators Influence Brands — and Why They Listen 
How Creators Influence Brands — and Why They Listen 
June 20, 2023  |  Retail

While skinny jeans have been on the outs for a few years, staying trends include the “clean girl” aesthetic and Crocs, according to Gen Z...

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37% of Diners Use Social Media to Find New Dining Hot Spots
37% of Diners Use Social Media to Find New Dining Hot Spots
June 14, 2023  |  Restaurant innovation

As restaurants look to stay relevant in the ever-evolving social media landscape, their efforts are paying off, with PYMNTS data revealing that many restaurant customers...

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PYMNTS Intelligence: Technology Is Key to Meeting Younger Members’ Expectations
PYMNTS Intelligence: Technology Is Key to Meeting Younger Members’ Expectations
June 13, 2023  |  Credit Unions

Credit unions are meeting the needs of members, especially younger ones, by leveraging technology and an array of modern tools. These efforts have been strikingly...

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An Industry Insider on the Importance of Competing for Digital Natives
An Industry Insider on the Importance of Competing for Digital Natives
June 12, 2023  |  Credit Unions

With only 4% of Gen Zers being current CU members and nearly 80% turning to social media for financial advice, PSCU’s Scott Young explains that...

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Gen Z Is Only 4% of Credit Union Members, and That’s a Problem
Gen Z Is Only 4% of Credit Union Members, and That’s a Problem
June 09, 2023  |  Credit Unions

Young consumers are feeling the pinch. According to recent PYMNTS data, 73% of millennials live paycheck to paycheck — the highest rate among all generations,...

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