Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

53% of Consumers Say They’re Wary of GenAI
53% of Consumers Say They’re Wary of GenAI
September 03, 2024  |  Artificial Intelligence

As generative artificial intelligence begins to make its way into more parts of consumers’ daily lives, many are skeptical of the technology. By the Numbers...

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As If: Retail Brands Revive the ’90s With Nostalgic Classics
As If: Retail Brands Revive the ’90s With Nostalgic Classics
August 17, 2024  |  Retail

Seizing on millennials’ nostalgia, retail brands are bringing the ’90s back, reintroducing iconic products and styles that defined a generation. Casio’s Baby-G watch, a highly...

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@Girls Host: Social Commerce Is Influencing More Personal Content
@Girls Host: Social Commerce Is Influencing More Personal Content
August 12, 2024  |  Social Commerce

As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian...

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Gen Z Uses Grocery Subscriptions 133% More Than Gen X
Gen Z Uses Grocery Subscriptions 133% More Than Gen X
August 08, 2024  |  Consumer Insights

As online grocery subscriptions gain in popularity, Generation Z is leading the charge by a considerable margin. By the Numbers PYMNTS Intelligence’s “How the World...

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EBay Uses Pay by Bank to Reach New Gen Z Consumers
EBay Uses Pay by Bank to Reach New Gen Z Consumers
August 01, 2024  |  Earnings

As eBay looks to reach Generation Z and millennials, the online marketplace is turning to pay by bank to meet younger customers’ eCommerce expectations. On...

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46% of US Consumers Say They’re Ready for Open Banking
46% of US Consumers Say They’re Ready for Open Banking
July 30, 2024  |  Digital-First Banking

As younger and affluent consumers drive the trend, open banking payments stand on the verge of widespread acceptance. This payment method, which allows users to...

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Amex Courts Gen Z and Millennial Diners With Gold Card Updates
Amex Courts Gen Z and Millennial Diners With Gold Card Updates
July 25, 2024  |  Credit Cards

American Express is hoping to attract younger consumers with its latest card update. Amex on Thursday (July 25) announced a new version of its Consumer Gold Card, offering...

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3 Big Ideas From PYMNTS Intelligence’s Digital Wallets UK Report
3 Big Ideas From PYMNTS Intelligence’s Digital Wallets UK Report
July 25, 2024  |  Mobile Wallets

In the United Kingdom, digital wallets are not just tools for online payments; they are rapidly evolving into versatile companions for everyday tasks and transactions....

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How the Generations Navigate the Digital Economy: An 11 Country Perspective
How the Generations Navigate the Digital Economy: An 11 Country Perspective
July 23, 2024  |  Consumer Insights

In an era defined by rapid technological evolution, each generation brings its own distinct approach to digital engagement. This insight emerges from the PYMNTS Intelligence...

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