Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Millennials Flock to Digital Wallets but Boomers Are More Cautious

Millennials Flock to Digital Wallets but Boomers Are More Cautious
Millennials Flock to Digital Wallets but Boomers Are More Cautious
August 01, 2023  |  Mobile Wallets

As consumers across age groups adopt mobile wallets, some generations are engaging with the technology in many different aspects of their lives, while others are...

READ MORE >
McDonald’s Isn’t Grimacing at Its Social Media Sales Boost
McDonald’s Isn’t Grimacing at Its Social Media Sales Boost
July 27, 2023  |  Restaurant innovation

McDonald’s is leveraging social media to bring younger consumers into the fold, following on the success of its “Grimace’s Birthday” push with more digital events. Get...

READ MORE >
Good News for Starbucks: 56% of Millennials Want Digital Menus
Good News for Starbucks: 56% of Millennials Want Digital Menus
July 25, 2023  |  ResTech

The generations are split when it comes to automation, virtual kitchens and other digital restaurant technology. Get the Full Story Complete the form to unlock...

READ MORE >
Why the Fed Underestimates the Pressures of the Paycheck-to-Paycheck Economy
Why the Fed Underestimates the Pressures of the Paycheck-to-Paycheck Economy
July 25, 2023  |  Consumer Finance

Amber Carroll, senior vice president of membership and lifecycle strategy at LendingClub, told PYMNTS that the Federal Reserve’s long-quoted stat on financial well-being could use...

READ MORE >
Amex: Card Spending by Gen Z and Millennials Surges 21%
Amex: Card Spending by Gen Z and Millennials Surges 21%
July 21, 2023  |  Earnings

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

READ MORE >
Data and Better Loan Terms Help Credit Unions Win Millennial Business
Data and Better Loan Terms Help Credit Unions Win Millennial Business
July 17, 2023  |  Credit Unions

As inflation remains stubbornly in place and credit gets ever more expensive, credit unions may have a secret weapon. Get the Full Story Complete the...

READ MORE >
Storing Payments Credentials Online Bothers Millennials More Than Gen X Shoppers
Storing Payments Credentials Online Bothers Millennials More Than Gen X Shoppers
July 14, 2023  |  Digital Payments

As consumers look to stored credentials to make their payment experiences easier, the majority are actually finding the capability comes with its own pain points....

READ MORE >
60% of Millennials Are Interested in BNPL Plans From Their Banks
60% of Millennials Are Interested in BNPL Plans From Their Banks
July 13, 2023  |  Buy Now Pay Later

Buy now, pay later (BNPL) plans seem to be everywhere, but the greenfield opportunity remains relatively untapped. Get the Full Story Complete the form to...

READ MORE >
Millennials Increase eGrocery Adoption While Gen Z Pulls Back 
Millennials Increase eGrocery Adoption While Gen Z Pulls Back 
July 12, 2023  |  eCommerce

Consumers overall may be increasing their digital engagement with grocers, but Gen Z is bucking the trend, pulling back. Get the Full Story Complete the...

READ MORE >