Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Millennials Shift to Grocery to Avoid Tipping Pressure at Restaurants
Millennials Shift to Grocery to Avoid Tipping Pressure at Restaurants
April 12, 2023  |  Consumer Insights

PYMNTS data finds millennials may tip more than other diners, but it’s hurting their loyalty. By the Numbers Research from PYMNTS’ study “Connected Dining: Inflationary...

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Consumers Scrimp on Restaurant Meals to Stick to Their Budgets
Consumers Scrimp on Restaurant Meals to Stick to Their Budgets
April 12, 2023  |  Economy

The next installment of PYMNTS’ mini-series focused on consumer spending patterns takes a look at the restaurant sector. Restaurants can appreciate that diners haven’t entirely...

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Why Digital Mainstream Baby Boomers Are a Merchant’s Golden Demographic
Why Digital Mainstream Baby Boomers Are a Merchant’s Golden Demographic
April 12, 2023  |  Consumer Insights

As the business world looks for new ways to court millennials and Gen Z, baby boomers get somewhat overlooked, and that’s a missed opportunity given...

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Technology and Behavioral Changes Needed to Cut Paper Out of Healthcare
Technology and Behavioral Changes Needed to Cut Paper Out of Healthcare
April 10, 2023  |  Healthcare

There’s a high probability that even the most digitally savvy consumers still receive an explanation of benefits (EOB) letter between actual bills for medical services...

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Why Two-Thirds of Millennials Just Love Their Digital Wallets
Why Two-Thirds of Millennials Just Love Their Digital Wallets
April 09, 2023  |  Mobile Wallets

Millennials, born between 1981 and 1996, are the youngest entire generation who have fully reached adulthood. As well, they are the first of what we...

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Nearly Half of US Consumers Use Digital for Travel, Healthcare and Smart Home Tech Activities
Nearly Half of US Consumers Use Digital for Travel, Healthcare and Smart Home Tech Activities
April 04, 2023  |  Connected Economy

The connected economy expands with each new activity consumers perform via digital means, and those are increasing, as the average consumer now engages in 28...

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LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
March 31, 2023  |  Retail

Influencer marketing platform LTK now enables brands to deliver social media advertising from content creators’ accounts. In pilot programs completed before the general launch of...

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Big Tech, Retail Healthcare Ambitions Make Inroads With Millennials
Big Tech, Retail Healthcare Ambitions Make Inroads With Millennials
March 29, 2023  |  Healthcare

Healthcare may be among the sectors most primed for a digital makeover. As the pandemic recedes, some things linger: We’re used to getting more done...

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Bridge Millennials Want Payments Innovation as Long as It’s Secure
Bridge Millennials Want Payments Innovation as Long as It’s Secure
March 29, 2023  |  Security & Fraud

This second-to-last installment of PYMNTS’ generational mini-series takes a closer look at the digital habits and behavior of bridge millennials. The cusp generation known as...

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