Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Record 28% of Consumers Look for Love on Dating Apps in Early 2023
Record 28% of Consumers Look for Love on Dating Apps in Early 2023
June 07, 2023  |  Connected Economy

Spring and summer are prime dating seasons, and like other human behaviors, the pandemic has increased consumer reliance on digital tools to find that special...

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Atly CEO: Gen Z Taps Social Networks for Restaurant Discovery
Atly CEO: Gen Z Taps Social Networks for Restaurant Discovery
June 06, 2023  |  Social Commerce

As consumers seek more effective digital tools to discover new restaurants, many — especially younger generations — are increasingly trusting social platforms for recommendations. Get...

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Millennials With Student Loans to Lose 6.5% of Spending Power as Repayments Resume
Millennials With Student Loans to Lose 6.5% of Spending Power as Repayments Resume
June 06, 2023  |  Debt

Federal student loan payments are resuming after a three-year moratorium, putting a dent in millennial and Generation Z consumers’ disposable income. Get the Full Story...

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Millennials Turn to BNPL for Grocery Purchases
Millennials Turn to BNPL for Grocery Purchases
June 01, 2023  |  Consumer Insights

It may seem surprising that consumers are paying for their milk in installments, but PYMNTS research reveals that grocery is actually one of the most...

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23% of Millennials Pay Bills Easiest to Pay First
23% of Millennials Pay Bills Easiest to Pay First
June 01, 2023  |  Consumer Finance

Retail and digital media subscription firms beware, as these are the payments consumers are most likely to skip when in a pinch, although there are...

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Credit Cards vs BNPL: A Matter of Shifting Shopper Demographics
Credit Cards vs BNPL: A Matter of Shifting Shopper Demographics
June 01, 2023  |  Payment Methods

Access to credit, the value of credit in managing personal finances, and fear of debt are all coming into play at a time when over...

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Gen Z and Millennials Use Credit as Cash Management Tool
Gen Z and Millennials Use Credit as Cash Management Tool
June 01, 2023  |  Consumer Payments

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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Influencers Help Brands Drive Sales Through Retail Media Networks
Influencers Help Brands Drive Sales Through Retail Media Networks
May 12, 2023  |  Retail

With the newfound momentum behind retail media networks and Dollar General and Walmart reporting promising results, many brands and retailers feel compelled to take this...

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Millennials’ Need for Credit and Financial Inclusion Offers Opportunity For FinTechs
Millennials’ Need for Credit and Financial Inclusion Offers Opportunity For FinTechs
May 09, 2023  |  Consumer Finance

Alternative data and scoring models can help deepen financial inclusion. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

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