Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Gen Z Takes the Connected Commerce Torch From Millennials
Gen Z Takes the Connected Commerce Torch From Millennials
October 18, 2022  |  Retail

After years of obsessing over the buying behavior of millennials, retailers and brands are now pivoting to the next big thing, specifically, the Generation Z...

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Today in the Connected Economy: Mastercard, Paxos Help Banks Trade Crypto
Today in the Connected Economy: Mastercard, Paxos Help Banks Trade Crypto
October 17, 2022  |  Connected Economy

Today in the connected economy, Mastercard begins a new phase of its collaboration with cryptocurrency platform Paxos by offering banks help in improving their crypto...

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Millennials Seek Convenience, Guidance From Financial Super Apps
Millennials Seek Convenience, Guidance From Financial Super Apps
October 12, 2022  |  Connected Economy

The (continued) emergence of the super app carries a couple of questions along with it: Can the digital front door be all things to all...

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Generation Z Lags Behind Millennials in Digital Restaurant Ordering
Generation Z Lags Behind Millennials in Digital Restaurant Ordering
October 11, 2022  |  Mobile Order Ahead

Members of Generation Z may have grown up with technology, but new PYMNTS data finds it’s actually the previous generation that’s spearheading the restaurant industry’s...

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Millennials Desire To Consolidate Connected Devices Greatest Among Consumer Groups, Study Finds
Millennials Desire To Consolidate Connected Devices Greatest Among Consumer Groups, Study Finds
October 10, 2022  |  Connected Economy

Connected devices have enabled consumers to centralize all manner of daily tasks, making it easy to buy groceries, monitor bank transactions, track health data and...

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Three-Quarters of Millennials Purchase Groceries Online
Three-Quarters of Millennials Purchase Groceries Online
October 10, 2022  |  eCommerce

Online grocers looking to drive adoption would be best served to focus on the needs and preferences of millennials, given that these consumers are the...

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High-Earning Millennials Most Likely to Use Crypto for Payments
High-Earning Millennials Most Likely to Use Crypto for Payments
September 25, 2022  |  Cryptocurrency

Nearly one-third of consumers say they want to use cryptocurrency to make payments in the coming years, with higher earners and those who have difficulty...

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Online Car Shoppers Say Buying Experience 3x More Important Than Price
Online Car Shoppers Say Buying Experience 3x More Important Than Price
September 20, 2022  |  Retail

“What price will put you nice folks into a used car today?” The cartoonish used car pitches of yesteryear vanished with the pandemic used car...

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Most Using Subscriptions on the Sly Are Millennial, Gen Z
Most Using Subscriptions on the Sly Are Millennial, Gen Z
September 14, 2022  |  Subscriptions

As the belt-tightening continues across categories, subscription services are seeing slight declines, adding fuel to the fire over subscription “cheaters” who use the services of...

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