Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Why Consumers Want Both an Amazon Prime and Walmart+ Membership

Why Consumers Want Both an Amazon Prime and Walmart+ Membership
Why Consumers Want Both an Amazon Prime and Walmart+ Membership
May 26, 2025  |  Retail

In an era where retailers fiercely compete for consumer loyalty, a notable phenomenon is reshaping the landscape: the rise of the dual subscriber, holding memberships...

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54% of US Workers Wary of GenAI’s Impact on Jobs, Report Finds
54% of US Workers Wary of GenAI’s Impact on Jobs, Report Finds
May 22, 2025  |  Artificial Intelligence

Generative artificial intelligence presents a dual-edged sword for the American workforce, promising productivity gains while simultaneously sparking job displacement concerns. Get the Full Story Complete...

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Nearly 100% of Consumers Globally Engage Digitally Monthly
Nearly 100% of Consumers Globally Engage Digitally Monthly
May 08, 2025  |  Consumer Insights

Digital activity is becoming nearly ubiquitous across the globe, though the intensity and nature of engagement reveal significant disparities linked to demographics, geography and infrastructure,...

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Walmart or Amazon? Millennials Will Take Both, Please
Walmart or Amazon? Millennials Will Take Both, Please
April 28, 2025  |  Retail

The consumer retail landscape is usually painted in broad strokes of green and blue: Walmart for weekly groceries, beverages and basic household items, Amazon for...

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InvestiFi President: Credit Unions Must Offer Digital Investing to Retain Gen Z
InvestiFi President: Credit Unions Must Offer Digital Investing to Retain Gen Z
April 15, 2025  |  Credit Unions

Banks, especially small banks such as credit unions and community banks, risk losing account holders to investing platforms. Get the Full Story Complete the form...

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These 3 Connected Consumer Segments Will Define Commerce’s Next Decade
These 3 Connected Consumer Segments Will Define Commerce’s Next Decade
March 13, 2025  |  Connected Economy

Once relegated to simple card-present transactions, digital payments today are deeply embedded into and across a web of connected devices, ultimately driving more personalized experiences...

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