Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

52% of Gen Z and Millennial Consumers Say They Might Give Community Banks a Try
52% of Gen Z and Millennial Consumers Say They Might Give Community Banks a Try
October 02, 2024  |  Credit Unions

As digital banking transforms the financial landscape, community banks and credit unions (CUs) are poised to capture Generation Z and millennials. These digital natives are...

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39% of Millennials Say They’ve Used BNPL as a Payment Option in the Last Year
39% of Millennials Say They’ve Used BNPL as a Payment Option in the Last Year
September 30, 2024  |  BNPL

Buy now, pay later (BNPL) has emerged as a compelling payment option, particularly among millennials. This shift presents an opportunity for subscription merchants to enhance...

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60% of Millennials Primarily Use Mobile Banking Apps
60% of Millennials Primarily Use Mobile Banking Apps
September 16, 2024  |  Digital Banking

The surge in digital banking has redefined the financial services landscape, appealing particularly to tech-savvy younger generations. As digital transactions and mobile apps become commonplace,...

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85% Of Gen Z Prefers Digital Payments to Cash
85% Of Gen Z Prefers Digital Payments to Cash
September 13, 2024  |  Digital Payments

The financial sector is at a pivotal moment, driven by a shift in consumer preferences and technological advancements. A PYMNTS Intelligence report “Tapping Into the...

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TikTok Turns the Grocery Store Into a Vacation Destination
TikTok Turns the Grocery Store Into a Vacation Destination
September 07, 2024  |  Retail

As consumers increasingly turn to TikTok for travel inspiration, a viral trend, grocery store tourism, has many seeing the supermarket as a cultural destination. Many...

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53% of Consumers Say They’re Wary of GenAI
53% of Consumers Say They’re Wary of GenAI
September 03, 2024  |  Artificial Intelligence

As generative artificial intelligence begins to make its way into more parts of consumers’ daily lives, many are skeptical of the technology. By the Numbers...

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As If: Retail Brands Revive the ’90s With Nostalgic Classics
As If: Retail Brands Revive the ’90s With Nostalgic Classics
August 17, 2024  |  Retail

Seizing on millennials’ nostalgia, retail brands are bringing the ’90s back, reintroducing iconic products and styles that defined a generation. Casio’s Baby-G watch, a highly...

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@Girls Host: Social Commerce Is Influencing More Personal Content
@Girls Host: Social Commerce Is Influencing More Personal Content
August 12, 2024  |  Social Commerce

As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian...

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Gen Z Uses Grocery Subscriptions 133% More Than Gen X
Gen Z Uses Grocery Subscriptions 133% More Than Gen X
August 08, 2024  |  Consumer Insights

As online grocery subscriptions gain in popularity, Generation Z is leading the charge by a considerable margin. By the Numbers PYMNTS Intelligence’s “How the World...

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