Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Three-Quarters of Millennials Purchase Groceries Online

Three-Quarters of Millennials Purchase Groceries Online
Three-Quarters of Millennials Purchase Groceries Online
October 10, 2022  |  eCommerce

Online grocers looking to drive adoption would be best served to focus on the needs and preferences of millennials, given that these consumers are the...

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High-Earning Millennials Most Likely to Use Crypto for Payments
High-Earning Millennials Most Likely to Use Crypto for Payments
September 25, 2022  |  Cryptocurrency

Nearly one-third of consumers say they want to use cryptocurrency to make payments in the coming years, with higher earners and those who have difficulty...

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Online Car Shoppers Say Buying Experience 3x More Important Than Price
Online Car Shoppers Say Buying Experience 3x More Important Than Price
September 20, 2022  |  Retail

“What price will put you nice folks into a used car today?” The cartoonish used car pitches of yesteryear vanished with the pandemic used car...

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Most Using Subscriptions on the Sly Are Millennial, Gen Z
Most Using Subscriptions on the Sly Are Millennial, Gen Z
September 14, 2022  |  Subscriptions

As the belt-tightening continues across categories, subscription services are seeing slight declines, adding fuel to the fire over subscription “cheaters” who use the services of...

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Gen Z Turning Away from Crypto, PYMNTS Studies Suggest
Gen Z Turning Away from Crypto, PYMNTS Studies Suggest
September 13, 2022  |  Cryptocurrency

It’s pretty much accepted wisdom, and backed up by many studies and surveys, that the youngest consumers know the most about crypto — and are...

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The Data Point: 57% of Millennials and Bridge Millennials Drawn to Digital Banks
The Data Point: 57% of Millennials and Bridge Millennials Drawn to Digital Banks
September 13, 2022  |  Digital-First Banking

While digital banking still accounts for a small percentage of the overall pie, interest is growing in neobanks over traditional banks for some demographics who...

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Luxury Brands Prepare for ‘Millennial Domination’
Luxury Brands Prepare for ‘Millennial Domination’
September 12, 2022  |  Retail

As much as luxury apparel brands are mapping out their omnichannel future to tap into changing demographic trends and more brand-engaged consumers, there’s one big...

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Study Shows Paycheck-to-Paycheck Consumers Most Willing to Invest in Crypto
Study Shows Paycheck-to-Paycheck Consumers Most Willing to Invest in Crypto
September 02, 2022  |  Cryptocurrency

People having difficulty living paycheck-to-paycheck have 50% more cryptocurrency in their portfolios as people who do not live that way. Get the Full Story Complete the...

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PettyGigs Partners with Atomic to Give Teens Flex Jobs, Savings
PettyGigs Partners with Atomic to Give Teens Flex Jobs, Savings
August 23, 2022  |  Gig Economy

Gig economy tool for young adults and teens PettyGigs is partnering with white-labeled wealth management and brokerage firm Atomic to launch a single solution for...

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