Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Today in Data: Younger Shoppers Embrace BNPL

Today in Data: Younger Shoppers Embrace BNPL
Today in Data: Younger Shoppers Embrace BNPL
May 04, 2022  |  Today In Data

Today in data, younger consumers — millennials and Gen Z — use buy now, pay later (BNPL) more often than their boomer and Generation X...

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The Millennial Minute: Beloved BNPL Growing but No Imminent Threat to Store Cards
The Millennial Minute: Beloved BNPL Growing but No Imminent Threat to Store Cards
May 03, 2022  |  BNPL

Now nearly a quarter of the world’s population, millennials and their slightly older bridge millennial friends are the most courted of all cohorts from a...

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Automakers Deploy NFTs to Reach Younger, Tech-Savvy Consumers
Automakers Deploy NFTs to Reach Younger, Tech-Savvy Consumers
April 25, 2022  |  NFTs

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The Data Point: 23% of US Consumers Owned Cryptocurrency in 2021
The Data Point: 23% of US Consumers Owned Cryptocurrency in 2021
April 25, 2022  |  Cryptocurrency

The White House is issuing executive orders about it, the Federal Reserve is furiously cogitating about policy, and meanwhile, the cryptocurrency markets keep rolling ahead...

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Today in B2B: o9 Solutions Launches AI-Powered Supply Chain Platform; Versapay Acquires AR Software Platform DadeSystems
Today in B2B: o9 Solutions Launches AI-Powered Supply Chain Platform; Versapay Acquires AR Software Platform...
April 18, 2022  |  B2B Payments

Today in B2B payments, o9 Solutions rolls out a supply chain planning services powered by artificial intelligence (AI), while Versapay acquires accounts receivable (AR) FinTech...

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Millennial Buyers Are Driving Force Behind B2B Digitization
Millennial Buyers Are Driving Force Behind B2B Digitization
April 18, 2022  |  B2B Payments

The B2B space’s steady trend toward digitization is continuing, with a growing share of interactions between B2B buyers and sellers taking place digitally. Get the...

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PYMNTS Intelligence: How Merchants Are Meeting Latin American Millennial, Generation Z Consumers’ Payment Preferences
PYMNTS Intelligence: How Merchants Are Meeting Latin American Millennial, Generation Z Consumers’ Payment Preferences
March 10, 2022  |  Latin America

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How Restaurants Can Win the Loyalty of High Tech Consumers
How Restaurants Can Win the Loyalty of High Tech Consumers
March 09, 2022  |  Loyalty & Rewards

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Millennials, Gen Z Fueling BNPL Use
Millennials, Gen Z Fueling BNPL Use
March 07, 2022  |  Buy Now Pay Later

Buy now, pay later (BNPL) continues to grow in popularity across every age demographic, with the rate of American consumers using the practice rising 80%...

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