Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Millennials Pivot Toward Homeownership; Economic Ripple Effects Still Unknown
Millennials Pivot Toward Homeownership; Economic Ripple Effects Still Unknown
December 08, 2020  |  Economy

It was only a few short years ago that the conventional wisdom was that millennials were shaping up to be slower entering the homebuying market...

READ MORE >
How We Will Pay, Brief 1: Bridge Millennials, Superconnecteds Lead In Digital-First Living
How We Will Pay, Brief 1: Bridge Millennials, Superconnecteds Lead In Digital-First Living
December 08, 2020  |  Digital Payments

Who are the superconnected super-consumers going boldly into the digital domain first, for almost everything in life, and without a second thought? You get two...

READ MORE >
Installing Installment Payments Is Paying Off With Millennials, And More
Installing Installment Payments Is Paying Off With Millennials, And More
December 07, 2020  |  Buy Now Pay Later

It’s good to be flexible. Just ask any gymnast. If you can’t find a gymnast, ask a shopper. PYMNTS’ latest Buy Now, Pay Later Tracker®,...

READ MORE >
Deep Dive: Why BNPL Could Be Key To Boosting Consumers’ Purchasing Power This Holiday Season
Deep Dive: Why BNPL Could Be Key To Boosting Consumers’ Purchasing Power This Holiday Season
December 04, 2020  |  Buy Now Pay Later

A strained holiday shopping season is upon us, with many consumers still struggling financially as the pandemic grips the nation. The unprecedented health crisis is prompting customers to turn...

READ MORE >
DATA: Digital-First Consumers Want The COVID-19 Vaccine, But It Won’t Change Their Digital-First Habits
DATA: Digital-First Consumers Want The COVID-19 Vaccine, But It Won’t Change Their Digital-First Habits
December 04, 2020  |  Coronavirus

The United States is now in what is considered to be the second wave of the COVID-19 pandemic. And while the number of cases and...

READ MORE >
Digital-First App Usage Spells Future Of The Connected Economy
Digital-First App Usage Spells Future Of The Connected Economy
December 03, 2020  |  Retail

The pandemic has significantly altered the way consumers of all age groups and income levels shop and pay, with many turning to online and mobile...

READ MORE >
Holiday Rebound: Apparel Retailers Drive Sales With Flexible Payment Options
Holiday Rebound: Apparel Retailers Drive Sales With Flexible Payment Options
December 02, 2020  |  Buy Now Pay Later

Many American consumers are feeling the financial squeeze as the holiday shopping season goes on and will be turning to flexible spending plans to help...

READ MORE >
New Data: Banks Could Lose 20 Percent Of Customers Over Rewards
New Data: Banks Could Lose 20 Percent Of Customers Over Rewards
November 20, 2020  |  Loyalty & Rewards

Loyalty and rewards programs have long been a common way for banks to persuade consumers to sign up for and use their credit and debit...

READ MORE >