Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Millennials Are Home Improvement Retailers’ Best Customers
Millennials Are Home Improvement Retailers’ Best Customers
May 06, 2024  |  Retail

When it comes to home improvement retail, millennials are taking the lead, PYMNTS Intelligence research reveals. By the Numbers The PYMNTS Intelligence report “The Online...

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Gen Z Small Business Owners Get Personal for Business Loans
Gen Z Small Business Owners Get Personal for Business Loans
May 03, 2024  |  SMBs

At a time when every financial decision counts, many small to medium-sized businesses (SMBs) can at least take some comfort knowing there are a wide...

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Young Consumers Turn to Credit to Manage Spending
Young Consumers Turn to Credit to Manage Spending
April 23, 2024  |  Personal Finance

While most consumers use credit to purchase products or services because of the rewards they can get for doing so, PYMNTS Intelligence reveals, younger shoppers are the only...

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58% of Gen Z Shoppers Prefer Debit Cards for Online Shopping 
58% of Gen Z Shoppers Prefer Debit Cards for Online Shopping 
April 23, 2024  |  eCommerce

Few things must be as frustrating to an eCommerce merchant as cart abandonment. But, as PYMNTS Intelligence found in compiling its “How Preferred Payment Availability...

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Gen Z Shoppers Want Things, Not Experiences
Gen Z Shoppers Want Things, Not Experiences
April 22, 2024  |  Consumer Insights

As consumers save for big purchases, Gen Z is proving to be the only generation that would rather save up for an object they will...

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From Heineken’s Dumb Phone to T-Pain, ’00s Make a Comeback
From Heineken’s Dumb Phone to T-Pain, ’00s Make a Comeback
April 20, 2024  |  Retail

From the rise of social networking to a more fractured media landscape to the integration of artificial intelligence (AI) into daily life, the world looks...

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60% of New Amex Accounts Are Opened by Gen Z, Millennials
60% of New Amex Accounts Are Opened by Gen Z, Millennials
April 19, 2024  |  Earnings

Younger, affluent consumers are showing notable resilience when it comes to spending on experiences and travel — and using their credit cards to do so....

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Nearly 40% of Millennials Rely on Retail Subscriptions for Shopping
Nearly 40% of Millennials Rely on Retail Subscriptions for Shopping
April 18, 2024  |  Retail

Retail subscriptions represent a massive growth opportunity for eCommerce merchants. PYMNTS Intelligence data reveals that more and more consumers are choosing to take advantage of...

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Brand Sites Suffer as Consumers Browse but Do Not Buy
Brand Sites Suffer as Consumers Browse but Do Not Buy
April 12, 2024  |  eCommerce

Consumers make many choices when shopping, and perhaps no decision is more important than whether to complete a purchase. But in the world of eCommerce,...

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