Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Gen Z and Millennials Want AI-Enabled Shopping Experiences
Gen Z and Millennials Want AI-Enabled Shopping Experiences
March 04, 2024  |  Artificial Intelligence

Many consumers may still be hesitant about the future of artificial intelligence (AI) in commerce, but PYMNTS Intelligence research has found that young consumers are...

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How WealthTech Firms Are Simplifying Investing for Tomorrow’s High-Net-Worth Individuals
How WealthTech Firms Are Simplifying Investing for Tomorrow’s High-Net-Worth Individuals
March 04, 2024  |  Consumer Finance

A staggering $84 trillion is the amount of cash and assets that Generation X, millennials and Gen Z consumers are set to inherit from older...

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Consumers Want Personalized Promotions; Just Half Receive Relevant Ones
Consumers Want Personalized Promotions; Just Half Receive Relevant Ones
March 01, 2024  |  Consumer Insights

Everyone likes a customized gift, right?  Yes, but only if it’s the right gift. A recent study from PYMNTS Intelligence confirms personalized offers from merchants can...

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Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers
Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers
February 29, 2024  |  Restaurant innovation

With so much consumer review information accessible on the go, the days of simply rolling the dice and taking a chance on a local restaurant...

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Consumers Choose Pay-by-Bank Payments for Lower Fees
Consumers Choose Pay-by-Bank Payments for Lower Fees
February 21, 2024  |  Payment Methods

Account-to-account (A2A) payments, also known as pay-by-bank, are gaining popularity among consumers. In the United States, 36% of consumers use this payment method, according to...

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35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
February 14, 2024  |  Retail

The competition for customers amongst brand websites, store websites and online marketplaces continues to be shaped by a complex web of consumer preferences, trust considerations...

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Younger Borrowers Feel Strain as Card and Auto Loan Delinquencies Rise
Younger Borrowers Feel Strain as Card and Auto Loan Delinquencies Rise
February 06, 2024  |  Consumer Finance

The pressures of increased debt burdens are put in stark relief with the latest data from the central bank. And the burden is felt keenly...

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Credit Unions and Schools Partner to Equip Digital Natives With Financial Management Skills
Credit Unions and Schools Partner to Equip Digital Natives With Financial Management Skills
February 05, 2024  |  Credit Unions

From buying groceries and getting a credit card to applying for a bank loan, making financial decisions is part and parcel of everyday life, making...

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Amex: Millennial and Gen Z Spending Surges 15%, Delinquencies Up Slightly
Amex: Millennial and Gen Z Spending Surges 15%, Delinquencies Up Slightly
January 26, 2024  |  Earnings

The enthusiasm to tap into credit lines and to spend on experiences continues unabated — and has been illuminated in stark relief by the latest...

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