Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

The Beauty Of Being Brandless
The Beauty Of Being Brandless
August 03, 2018  |  Retail

Millennials, on average, are less brand-loyal than their parents or older siblings. They tend to like quality, have a strong preference for shopping online and enjoy...

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Material’s New Take On Kitchens For Millennials
Material’s New Take On Kitchens For Millennials
July 25, 2018  |  Retail

Cheap cookware is not hard to find, and most consumers, particularly younger ones, have an awful lot of its floating around their kitchens. Sharpish knifes, vaguely...

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Today In Data: Offering Faster And Cheaper By Building More Stable And Secure
Today In Data: Offering Faster And Cheaper By Building More Stable And Secure
July 25, 2018  |  Today In Data

Capturing customer loyalty is not easy thing when customers are a fickle and mobile group. Offering better pricing is always a good starting point, but consumers –...

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Chevron Sees Smartphones Driving Gas Pump Evolution
Chevron Sees Smartphones Driving Gas Pump Evolution
July 25, 2018  |  Gas Station Retail

One of the least enjoyable parts of driving is the trip to the gas station to refill a tank. This routine takes drivers off the...

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IKEA Gears Up For First Store In India
IKEA Gears Up For First Store In India
July 23, 2018  |  Retail

Marking a departure from its do-it-yourself business model, IKEA plans to have a 150-person assembly team for its first store in India, located in Hyderabad. The...

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How Scan-And-Go Can Win Over Millennials
How Scan-And-Go Can Win Over Millennials
July 19, 2018  |  Mobile

Can younger consumers do to grocery checkouts what they have purportedly done to diamonds, voice phone calls and certain chain restaurants? That’s the hope of...

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Marketplaces For Once-In-A-Lifetime Experiences
Marketplaces For Once-In-A-Lifetime Experiences
July 18, 2018  |  Retail

Luminaries such as professional athletes want to offer once-in-a-lifetime opportunities to consumers, but they have to get the word out and accept bookings before they...

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Today In Data: Going Big, Thinking Small
Today In Data: Going Big, Thinking Small
July 18, 2018  |  Today In Data

The marketplace of 2018 and its many opportunities are the favored fodder for optimists in the digital age. But a fast-growing world is a challenging...

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Why Making Payroll Faster Slows Employee Churn
Why Making Payroll Faster Slows Employee Churn
July 18, 2018  |  Disbursements

Even in the best of times, turnover wastes employers’ time and money, and the problem only gets worse with low unemployment. But what if one...

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