Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

P97, Shell And GM Try To Reinvent The Gas Run

P97, Shell And GM Try To Reinvent The Gas Run
P97, Shell And GM Try To Reinvent The Gas Run
August 16, 2018  |  Ecosystems

The latest attempt to reinvent the gas run launched on Thursday (Aug. 16), an effort involving Shell, General Motors and mobile payments provider P97 that...

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Can Millennials Drive Mobile Payments For Gas?
Can Millennials Drive Mobile Payments For Gas?
August 15, 2018  |  Gas Station Retail

43 percent: That is the amount of high-income millennials who said they would be more likely to visit a gas station if its app offered...

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Today In Data: Correctly Capturing The Moment Of Inspiration
Today In Data: Correctly Capturing The Moment Of Inspiration
August 14, 2018  |  Today In Data

The magic moment in commerce is when the customer sees it – and wants to buy it. The moment of inspiration when if that “buy button” is near...

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Today In Data: When Things Aren’t Quite What They Seem
Today In Data: When Things Aren’t Quite What They Seem
August 03, 2018  |  Today In Data

It is easy to get taken in by appearances, which, as the old saying goes, can be deceiving. For example, it can be hard to...

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The Beauty Of Being Brandless
The Beauty Of Being Brandless
August 03, 2018  |  Retail

Millennials, on average, are less brand-loyal than their parents or older siblings. They tend to like quality, have a strong preference for shopping online and enjoy...

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Material’s New Take On Kitchens For Millennials
Material’s New Take On Kitchens For Millennials
July 25, 2018  |  Retail

Cheap cookware is not hard to find, and most consumers, particularly younger ones, have an awful lot of its floating around their kitchens. Sharpish knifes, vaguely...

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Today In Data: Offering Faster And Cheaper By Building More Stable And Secure
Today In Data: Offering Faster And Cheaper By Building More Stable And Secure
July 25, 2018  |  Today In Data

Capturing customer loyalty is not easy thing when customers are a fickle and mobile group. Offering better pricing is always a good starting point, but consumers –...

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Chevron Sees Smartphones Driving Gas Pump Evolution
Chevron Sees Smartphones Driving Gas Pump Evolution
July 25, 2018  |  Gas Station Retail

One of the least enjoyable parts of driving is the trip to the gas station to refill a tank. This routine takes drivers off the...

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IKEA Gears Up For First Store In India
IKEA Gears Up For First Store In India
July 23, 2018  |  Retail

Marking a departure from its do-it-yourself business model, IKEA plans to have a 150-person assembly team for its first store in India, located in Hyderabad. The...

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