Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Building A Bridge To The Next Generation Of Commerce
Building A Bridge To The Next Generation Of Commerce
May 15, 2018  |  Today In Data

Millennial is now a generational definition that encompasses both those just leaving their parents’ home and entering college, and those paying a mortgage on their...

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Samsung: Cash Back And Rewards Deliver Omnichannel Value To Consumers
Samsung: Cash Back And Rewards Deliver Omnichannel Value To Consumers
May 15, 2018  |  Loyalty & Rewards

The traditional piggy bank may have outlived its usefulness in economies that are less and less cash-based, but that doesn’t mean it’s time to retire...

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Five At Five: Walmart’s Plans For Flipkart
Five At Five: Walmart’s Plans For Flipkart
May 14, 2018  |  News

Welcome to Five at Five, your late look at some of the freshest payments news of the day. Today’s stories include the latest on the...

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Bridge Millennials And The Threat To Physical Retail
Bridge Millennials And The Threat To Physical Retail
May 14, 2018  |  Consumer Insights

Sometimes it pays to follow the scent. Each quarter for about the last 18 months, we’ve asked 4,000 consumers to tell us why they shopped...

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Nestlé Misses Out As Frozen Food Category Heats Up
Nestlé Misses Out As Frozen Food Category Heats Up
May 11, 2018  |  Retail

Nestlé’s three-year plan to get millennials back into frozen food was only half-cooked when consumers in their 20s and 30s started returning to the freezer aisle...

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NEW DATA: How Bridge Millennials Are Upending The $400 Billion Apparel And Accessories Market
NEW DATA: How Bridge Millennials Are Upending The $400 Billion Apparel And Accessories Market
May 10, 2018  |  Retail

Americans spend $400 billion on apparel and accessories annually. That may be a lot of cash, but it’s actually less than they have spent in...

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Fiverr Launches Program To Make Cities ‘Gig Worker Friendly’
Fiverr Launches Program To Make Cities ‘Gig Worker Friendly’
May 09, 2018  |  Gig Economy

The gig life isn’t just for Uber drivers. And it’s not just about that much-reported millennial “side hustle” either. “Gig” is really just a new...

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Data Shows Credit Card Usage On The Rise As Delinquency Rates Climb
Data Shows Credit Card Usage On The Rise As Delinquency Rates Climb
May 08, 2018  |  Consumer Finance

A new report from TransUnion shows that credit card usage continued to rise, as delinquency rates per borrower also increased. The Q1 2018 Industry Insights report...

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Hospitality Venues Can Attract Millennials Through App-Based Perks
Hospitality Venues Can Attract Millennials Through App-Based Perks
May 07, 2018  |  Mobile

Bars sometimes have empty stools and are faced with a challenge: How can they get more people through the doors to order a few rounds?...

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