Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Why Retailers Should Stop Focusing On Millennials
Why Retailers Should Stop Focusing On Millennials
March 16, 2018  |  Retail

Remember the baby boomers? It seems that retailers and marketers don’t. Some experts would go so far as to call boomers “the forgotten generation.” With...

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March Madness: Payments And Commerce Style
March Madness: Payments And Commerce Style
March 15, 2018  |  News

Is your bracket ready? Beginning today, the annual March Madness college basketball tournament officially kicks off. While the best 64 teams in amateur basketball will...

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Moving Mortgages Into The Mobile Era
Moving Mortgages Into The Mobile Era
March 13, 2018  |  Alternative Finances

Millennials, we have long been assured, were never, ever going to buy houses. Some hypothesized that the lingering memory of the Great Recession’s origins in profligate mortgage...

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Gen Z, Millennials Favor Physical Stores More Than The Rest of Us
Gen Z, Millennials Favor Physical Stores More Than The Rest of Us
March 12, 2018  |  Consumer Insights

Good news for physical retailers: A new survey from Cowen Equity Research finds Gen Z and millennial consumers shop more at physical stores than the...

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Faster Cash Back, Happier Customers?
Faster Cash Back, Happier Customers?
March 02, 2018  |  Disbursements

Cash back programs are nothing new for financial institutions (FIs), but the banking industry may be well-served to take a few cues from the masters...

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TRENDING: Will Millennials Flock To Next-Day Cash Back Debit Rewards?
TRENDING: Will Millennials Flock To Next-Day Cash Back Debit Rewards?
March 01, 2018  |  Disbursements

The role of gig workers in the economy is growing. Could that growth signal the end of the paper check as a payment method for...

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Rideshare Fare Aggregation Apps Highlight Local Rideshares, Surge Pricing
Rideshare Fare Aggregation Apps Highlight Local Rideshares, Surge Pricing
February 27, 2018  |  Ridesharing

Rideshare platforms typically reach consumers through their own mobile apps — be it Uber, Lyft or a smaller player, like Bounce in San Diego. As a...

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Despite Equifax Breach, People Don’t Check Their Credit Scores
Despite Equifax Breach, People Don’t Check Their Credit Scores
February 27, 2018  |  Consumer Insights

Despite a massive data breach at credit scoring company Equifax last year, a new survey reveals adults in the U.S. haven’t been checking their credit scores....

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Today In Data: Trade Finance Gaps, Brand Texting And Loyalty Spending Habits
Today In Data: Trade Finance Gaps, Brand Texting And Loyalty Spending Habits
February 20, 2018  |  Today In Data

Today in PYMNTS data, trade finance gaps left by traditional banks are highlighting deeper underlying issues, millennials are texting more than ever — sometimes with...

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