Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Hampr Says Helping Businesses Do the Laundry Pays
Hampr Says Helping Businesses Do the Laundry Pays
January 26, 2024  |  Gig Economy

As on-demand platforms using gig labor look for reliable revenue, laundry app Hampr is getting into the B2B sector. The company’s Jan. 10 launch of...

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Nearly Half of Amazon Subscribe & Save Members Shop More Online Than In-Person
Nearly Half of Amazon Subscribe & Save Members Shop More Online Than In-Person
January 26, 2024  |  eCommerce

The rise of digital retail subscriptions has provided consumers with convenience such as scheduled deliveries of regularly used items, eliminating the need for frequent trips...

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Barsys CEO: Millennials, Gen Z Increasingly Buying Booze via Subscriptions
Barsys CEO: Millennials, Gen Z Increasingly Buying Booze via Subscriptions
January 17, 2024  |  Subscription Commerce

As eCommerce channels come to account for a greater share of total beer, wine and spirits sales, the founder and CEO of Barsys predicts that...

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Millennials Value Personalized Offers the Most
Millennials Value Personalized Offers the Most
January 16, 2024  |  Consumer Insights

Millennials are one of the main classes of consumers for certain categories of products such as clothing, personal care and home spending. Though they don’t...

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4 in 10 Consumers Would Start Using Pay-by-Bank If Perks Were Offered
4 in 10 Consumers Would Start Using Pay-by-Bank If Perks Were Offered
January 09, 2024  |  Payment Methods

Pay by bank, also known as account-to-account (A2A) payments, is gaining in popularity. More consumers are turning to this payment method to shop, pay their...

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BNPL Sways 1 in 5 Subscribers Eyeing Post-Introductory Discount Cancellations
BNPL Sways 1 in 5 Subscribers Eyeing Post-Introductory Discount Cancellations
January 08, 2024  |  Subscriptions

Buy now, pay later (BNPL) has quickly become the preferred choice for consumers, particularly millennials. In fact, nearly 40% of millennials have utilized BNPL in...

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Millennials Are Card Rewards Programs’ Most Loyal Customers
Millennials Are Card Rewards Programs’ Most Loyal Customers
December 29, 2023  |  Loyalty & Rewards

One might expect consumers of older generations, such as baby boomers and seniors, to be most loyal to brands or stores where they shop. These...

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Sixty Percent of US Consumers Live Paycheck to Paycheck – That Could Change in 2024
Sixty Percent of US Consumers Live Paycheck to Paycheck – That Could Change in 2024
December 29, 2023  |  Economy

Persistent inflation and increasing prices for essential items, from groceries and utilities to fuel, have left most Americans treading water financially in recent years. And...

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Younger Consumers Less Likely to Use Credit Cards
Younger Consumers Less Likely to Use Credit Cards
December 28, 2023  |  Credit Cards

The younger the consumer, the less likely they are to use credit cards. Only 42% of Generation Z consumers and 62% of millennials said they...

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