Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Boomers Embrace Digital to Catch Up With Kids and Grandkids
Boomers Embrace Digital to Catch Up With Kids and Grandkids
December 21, 2023  |  Connected Economy

    Internet and mobile phones came into their lives as adults. They shop online less than their millennials and Generation X, and they use...

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Nearly 80% of Couples Share Bank Accounts to Streamline Household Finances
Nearly 80% of Couples Share Bank Accounts to Streamline Household Finances
December 21, 2023  |  Personal Finance

Balancing household budgets amid rising living costs is a widespread challenge. To streamline finances, individuals residing with partners or spouses are most likely to pool...

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15% of Consumers With Dating Apps Opt for a Paid Subscription Service
15% of Consumers With Dating Apps Opt for a Paid Subscription Service
December 21, 2023  |  Mobile Applications

Dating apps have revolutionized the way people meet and connect. In the U.S., more than 70 million consumers log in to these apps each month,...

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Sometimes a Retail Trend Just Isn’t Enough to Boost Sales 
Sometimes a Retail Trend Just Isn’t Enough to Boost Sales 
December 11, 2023  |  Retail

If you read the Y2K piece on PYMNTS late last month, you’d be aware that millennials are facing unique challenges in meeting their financial needs. ...

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Telehealth Goes Mainstream as 6 in 10 Boomers Embrace Trend
Telehealth Goes Mainstream as 6 in 10 Boomers Embrace Trend
December 08, 2023  |  Healthcare

The healthcare industry is undergoing a digital transformation, with telehealth services gaining popularity among consumers of all ages. Even baby boomers, often stereotyped as resistant...

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Nearly 1 in 4 Millennials Shop for Non-Grocery Retail Items From Their Phones
Nearly 1 in 4 Millennials Shop for Non-Grocery Retail Items From Their Phones
December 08, 2023  |  Mobile Wallets

With the advent of smartphones, consumers have embraced the convenience of shopping from the palm of their hand, resulting in a significant transformation in their...

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Gen Z Tops Millennials on Social Media Shopping and Spending
Gen Z Tops Millennials on Social Media Shopping and Spending
December 07, 2023  |  Social Commerce

Generation Z consumers are more likely to use Instagram and TikTok to search for products than other generations. They often turn to social media to...

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Millennials Lead in Reimbursements Received as Instant Business Expense Payouts Surge
Millennials Lead in Reimbursements Received as Instant Business Expense Payouts Surge
December 05, 2023  |  Faster Payments

With the advent of digital payments, instant reimbursements have gained popularity, providing employees with convenience and quick access to funds. However, there is still a...

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BIS Report: BNPL Plans Pose Risks and ‘Warrant Monitoring’
BIS Report: BNPL Plans Pose Risks and ‘Warrant Monitoring’
December 04, 2023  |  BNPL

Buy now, pay later (BNPL) plans have been marked by higher delinquency rates even as growth and enthusiasm for those payments offerings have soared, the...

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