nike direct

D2C Retailers Wanted to Skip the Middleman. Turns Out They Need One

D2C Retailers Wanted to Skip the Middleman. Turns Out They Need One
D2C Retailers Wanted to Skip the Middleman. Turns Out They Need One
March 24, 2025  |  Retail

In the midst of the pandemic, the direct-to-consumer (D2C) model — cutting out the middleman, the wholesalers, even the physical storefront — seemed poised to shake...

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With New CEO, Can Nike Just Do It Again? Not This Year
With New CEO, Can Nike Just Do It Again? Not This Year
October 01, 2024  |  Earnings

The consequences of its flawed direct-to-consumer (D2C) strategy continue to haunt Nike. As reported Tuesday (Oct. 1), the company’s revenue showed weakness across all channels...

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Nike Reports Continued Channel Shift From D2C to Wholesale
Nike Reports Continued Channel Shift From D2C to Wholesale
June 27, 2024  |  Retail

Nike continued its shift from direct-to-consumer (D2C) to wholesale channels over the past three months. Get the Full Story Complete the form to unlock this...

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DraftKings, FedEx Lead CE 100 Index Gains
DraftKings, FedEx Lead CE 100 Index Gains
March 25, 2024  |  Connected Economy

The CE 100 Index was up nearly 2%, capping a week that saw most pillars gain ground.  Get the Full Story Complete the form to...

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Nike Continues to Distance Brand From D2C Push
Nike Continues to Distance Brand From D2C Push
March 21, 2024  |  Earnings

Nike may have beaten the street with its fiscal year Q3 earnings, but it’s hardly taking a victory lap. Acknowledging that this was a “difficult...

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Will Nike Refurbished Be a Swoosh for Sneaker Resale?  
Will Nike Refurbished Be a Swoosh for Sneaker Resale?  
October 09, 2023  |  Retail

Despite consumers feeling the pinch on discretionary spending, Nike is witnessing robust direct-to-consumer (D2C) sales. In response, Nike has introduced Nike Refurbished, an online platform...

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