omnicom

Omnicom Buys Flywheel to Extend eCommerce/Retail Media Reach
Omnicom Buys Flywheel to Extend eCommerce/Retail Media Reach
October 30, 2023  |  Acquisitions

Marketing communications company Omnicom has acquired eCommerce firm Flywheel Digital for $835 million. The company says the net-cash purchase, announced Monday (Oct. 30), allows Omnicom...

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Amazon Getting More Search Ad Dollars At The Expense Of Google
Amazon Getting More Search Ad Dollars At The Expense Of Google
April 05, 2019  |  Amazon

Amazon is starting to get more of the digital advertising dollars as marketers shift their focus away from Google. The Wall Street Journal, citing people...

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Ad Agencies Hit By “Digital Disruption,” Bits And Bytes Take Bites From Middlemen
Ad Agencies Hit By “Digital Disruption,” Bits And Bytes Take Bites From Middlemen
August 25, 2017  |  Earnings

London-based multinational advertising and public relations company WPP’s sneeze shows a flu spreading across the advertising sector, and the malaise is borne in part by...

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