Order To Eat Tracker

Why MIXT Is Leaning On Loyalty To Navigate Pandemic-Induced Challenges
Why MIXT Is Leaning On Loyalty To Navigate Pandemic-Induced Challenges
February 17, 2021  |  Restaurant innovation

The restaurant and QSR space has battled pandemic-related attrition over the last 10 months, with many forced to shutter hard-hit locations. In the latest Order...

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MIXT CEO: Rewards Data Unlocks New Sales Opportunities For Restaurants
MIXT CEO: Rewards Data Unlocks New Sales Opportunities For Restaurants
February 16, 2021  |  Restaurant innovation

The pandemic continues to challenge restaurant operations, with revenues falling more than 12 percent in the United States to $239 billion since the onset of...

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Deep Dive: How Rewards Programs Can Fuel Customer Spending
Deep Dive: How Rewards Programs Can Fuel Customer Spending
January 26, 2021  |  Restaurant innovation

Starbucks has a winning recipe when it comes to taking care of its customers. The Seattle-based coffee giant’s loyalty program has 19 million active members...

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Red Robin On Taking A Data-Driven Approach To Customer Loyalty
Red Robin On Taking A Data-Driven Approach To Customer Loyalty
January 25, 2021  |  Restaurant innovation

Quick-service restaurants (QSRs) are overlooking a key piece of the data-gathering process that could enrich customer loyalty: onboarding. In this month’s Order-To-Eat Tracker, Jonathan Muhtar,...

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Red Robin Turns Onboarding Data Into A ‘Day One’ Personalized Loyalty Experience
Red Robin Turns Onboarding Data Into A ‘Day One’ Personalized Loyalty Experience
January 22, 2021  |  Restaurant innovation

Loyalty programs have been a mainstay in quick-service restaurants’ (QSRs) tool kits. Research suggests that given the enormous competition in the industry, however, free food...

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Deep Dive: What Separated The Top Restaurants From The Rest In 2020
Deep Dive: What Separated The Top Restaurants From The Rest In 2020
December 23, 2020  |  Restaurant innovation

The pandemic’s onset in March gave sudden urgency to the importance of having digital sales channels, and restaurants that could not quickly pivot to provide...

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Shake Shack On Tapping AI And Other Tools To Optimize The Customer Experience
Shake Shack On Tapping AI And Other Tools To Optimize The Customer Experience
December 22, 2020  |  Restaurant innovation

Fast-tracking digital investments has not only become a priority for QSRs during the pandemic, but a necessity, says Steph So, head of digital experience for...

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Burger Intelligence: Shake Shack AI Takes Ordering, Customer Experience To The Next Level
Burger Intelligence: Shake Shack AI Takes Ordering, Customer Experience To The Next Level
December 21, 2020  |  Restaurant innovation

The pandemic has upended how we order meals at restaurants, how we pay and, ultimately, how we eat. These transformational shifts are, in turn, affecting...

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Wendy’s Adds Flavor To Ghost Kitchen Movement
Wendy’s Adds Flavor To Ghost Kitchen Movement
December 01, 2020  |  Retail

The concept of “ghost kitchens” – dining establishments that only offer food on delivery, with no eat-in option – is not an invention of the...

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