The impact of the COVID-19 global pandemic on consumer and merchant behavior and the shift to a digital-first world. Pandenomics® is a research and analytic framework for measuring the shift away from the physical world to a digital-first experience and for profiling the characteristics of these digital shifters as consumers place an increasing priority on preserving their health and safety as a result of COVID-19, and that of their family and loved ones, on the decisions they make about doing business in the physical world.