Paramount

Paramount Integrates Commerce as Media Giants Compete With TikTok Shop
Paramount Integrates Commerce as Media Giants Compete With TikTok Shop
April 10, 2024  |  Social Commerce

With social apps leading the charge in shoppable content, more traditional entertainment companies such as Paramount are seeking new solutions to hold their own amid...

READ MORE >
Walmart’s Vizio Acquisition Could Bring Revenue, Subscribers if It Tracks Data
Walmart’s Vizio Acquisition Could Bring Revenue, Subscribers if It Tracks Data
February 21, 2024  |  Subscriptions

This week Walmart announced it is buying TV manufacturer Vizio for $2.3 billion. Walmart (and its affiliate, Sam’s Club) have been selling the Vizio brand...

READ MORE >
Netflix’s Ad Tier Tops 23 Million Users as Consumers Rethink Streaming Spending
Netflix’s Ad Tier Tops 23 Million Users as Consumers Rethink Streaming Spending
January 11, 2024  |  Streaming

As ad-free streaming becomes too expensive for many consumers, amid price hikes and broader economic challenges, Netflix is reportedly seeing surging adoption of its ad-supported...

READ MORE >
Apple Adds Subscription Bundle Pricing for Developers as Competition Heats Up
Apple Adds Subscription Bundle Pricing for Developers as Competition Heats Up
December 18, 2023  |  Subscriptions

As app developers look to drive subscription loyalty in the face of increasing competition, Apple is making it possible for players in the space to...

READ MORE >
Report: Apple and Paramount Latest Streaming Services to Consider Bundling
Report: Apple and Paramount Latest Streaming Services to Consider Bundling
December 01, 2023  |  Streaming

Apple and Paramount are reportedly in talks to bundle their streaming services at a discounted price. The move is aimed at making their offerings more...

READ MORE >
Streaming Services Promote Black Friday Deals After Adding New Tiers
Streaming Services Promote Black Friday Deals After Adding New Tiers
November 21, 2023  |  Streaming

Hulu has announced a Black Friday promotion that offers the streaming service’s Hulu (With Ads) plan at 99 cents a month for 12 months. The offer is available...

READ MORE >
Netflix Considers Adding Boxing as it Enters Live Sports Arena
Netflix Considers Adding Boxing as it Enters Live Sports Arena
November 03, 2023  |  Streaming

Netflix is reportedly considering streaming its first-ever boxing match as it prepares to enter the world of live sports. The streaming giant has engaged in discussions...

READ MORE >
Paramount+ Rolls Out Premium Internationally as Streaming Giants Add Tiers
Paramount+ Rolls Out Premium Internationally as Streaming Giants Add Tiers
October 24, 2023  |  Streaming

As streaming subscriptions add new tiers to reach consumers across income groups, Paramount+ is rolling out its Premium tier around the world. As Paramount ANZ, the...

READ MORE >
The Decline of Traditional TV: Streaming Takes Over
The Decline of Traditional TV: Streaming Takes Over
August 15, 2023  |  Subscriptions

The days of sitting down to enjoy your favorite television show on traditional broadcast or cable are rapidly declining. For the first time, the total...

READ MORE >