Pinterest

Pinterest, Inc. is an American social media web and mobile application company. It operates a software system designed to enable saving and discovery of information on the World Wide Web using images and, on a smaller scale, GIFs and videos. The site was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp. Discover recipes, style inspiration, home hacks and more ideas to try.

Source: about.pinterest.com

Pinterest: Consumers Will Adopt Social Commerce If It’s Easy
Pinterest: Consumers Will Adopt Social Commerce If It’s Easy
April 30, 2024  |  Earnings

As consumers seek more frictionless eCommerce experiences, Pinterest is seeing user demand for shoppable features, as long as the purchasing journey is simple and intuitive. ...

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Digital Merchants Tap Physical Pop-Ups to Drive Deeper Customer Connections
Digital Merchants Tap Physical Pop-Ups to Drive Deeper Customer Connections
April 01, 2024  |  Retail

As eCommerce merchants look for ways to win the trust of and build connection with their shoppers, some are turning to pop-ups to create real-world...

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Social Commerce Holdouts Skeptical of Cross-Pollination
Social Commerce Holdouts Skeptical of Cross-Pollination
March 28, 2024  |  Social Commerce

Many consumers are put off by social commerce, not wanting to have their social connection interrupted by product promotion. By the Numbers For the report...

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Report: Google and Pinterest Testing Ad Partnership in US
Report: Google and Pinterest Testing Ad Partnership in US
March 26, 2024  |  Google

Google and Pinterest reportedly may be testing Google ad units on the Pinterest app. Piper Sandler analysts said in a Tuesday (March 26) note that they have spotted such...

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Social Apps Race to Monetize Shoppable Commerce Opportunity
Social Apps Race to Monetize Shoppable Commerce Opportunity
March 22, 2024  |  Social Commerce

As contextual commerce transforms online shopping, social media platforms are seizing the opportunity to integrate purchasing into their platforms. These apps and websites, once just...

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New Shoppable Media Emerges in Blow to Industry Pioneers QVC and HSN
New Shoppable Media Emerges in Blow to Industry Pioneers QVC and HSN
February 28, 2024  |  Retail

With consumers increasingly expecting their shoppable media experiences to flow more seamlessly between entertainment and commerce, traditional shopping networks such as HSN and QVC are...

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Pinterest Launches Shoppable Streaming Series as Social Apps Monetize Content
Pinterest Launches Shoppable Streaming Series as Social Apps Monetize Content
February 23, 2024  |  eCommerce

As social media companies look for new ways to leverage contextual commerce to drive revenue, Pinterest is launching its first shoppable streaming series.  The company...

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Pinterest Pins Hopes on Improved Checkout to Boost Sales
Pinterest Pins Hopes on Improved Checkout to Boost Sales
February 08, 2024  |  Social Commerce

As social media platforms compete to capture consumers’ impulse spending, Pinterest has been making changes to the shopping experience to drive in-app and on-site purchasing....

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How Brands and Retailers Can Make the Most Out of Pinterest’s Predictions
How Brands and Retailers Can Make the Most Out of Pinterest’s Predictions
December 14, 2023  |  Social Commerce

Navigating the rapid trend cycle can be challenging, but add a dose of inflation and it gets even harder — making it so much harder...

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