Pokemon Go

How Lowe’s AR Bridges The Gap Between Real And Imaginary
How Lowe’s AR Bridges The Gap Between Real And Imaginary
November 01, 2018  |  Omnicommerce

Buying and selling home improvement goods has long been a source of frustration for consumers and merchants alike. For shoppers, installing something only to dislike...

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NEW REPORT: Retailers Face An Augmented Reality Check
NEW REPORT: Retailers Face An Augmented Reality Check
October 31, 2018  |  Omnicommerce

Augmented reality (AR) has long been associated with games like Pokémon Go and Zombies, Run! However, AR is now rewriting the rules of the retail...

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Niantic Charges Pokémon GO Sponsors Up To 50 Cents Per Visitor
Niantic Charges Pokémon GO Sponsors Up To 50 Cents Per Visitor
June 01, 2017  |  News

Pokémon GO maker Niantic has revealed that sponsored locations like McDonald’s Japan pay up to $0.50 for each visitor attracted to the game — and...

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PYMNTS’ 2016 Roundup: Retail Edition
PYMNTS’ 2016 Roundup: Retail Edition
December 30, 2016  |  Retail

There’s no doubt about it. This year has been big for retail — big on change, innovation and some surprises along the way. EMV changed the...

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Niantic Developing Wearable Tech
Niantic Developing Wearable Tech
December 20, 2016  |  Retail

Niantic, the developer behind the wildly successful augmented reality app Pokémon Go, has delayed development on its Pokémon Go Apple Watch app. Back in September,...

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Super Mario Run Debuts
Super Mario Run Debuts
December 19, 2016  |  Retail

Gamers around the world rejoiced on Thursday when Nintendo’s first true foray into the world of mobile gaming was released. When it hit app stores,...

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Pokémon GO Hits $470M Milestone
Pokémon GO Hits $470M Milestone
October 03, 2016  |  Mobile Commerce

In just 82 days, the popular location-based mobile game made $470 million. According to a report from mobile intelligence group Newzoo, despite a slowdown in...

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How Pokémon GO Became A Hacker’s Playground
How Pokémon GO Became A Hacker’s Playground
September 27, 2016  |  Security & Fraud

Pokémon GO has literally become a total mobile game-changer. Consumers have flocked to the game in epic proportions and with a level of passion that’s...

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Ripple Effects: The Wow Factor
Ripple Effects: The Wow Factor
August 30, 2016  |  Mobile Applications

Google Play’s four top-grossing apps have seen a 10 percent increase in revenue from their game apps in Europe since the debut of Pokémon GO....

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