promotions

Food, Packaged Goods Firms Boost Promotions Amid Consumer Caution
Food, Packaged Goods Firms Boost Promotions Amid Consumer Caution
July 07, 2024  |  Retail

After years of steady price increases, food and packaged goods manufacturers and retailers are reportedly offering more discounts in both the United States and Europe. In...

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Target Seeks New Marketing Chief in Leadership Shakeup
Target Seeks New Marketing Chief in Leadership Shakeup
June 25, 2024  |  Retail

Target is seeking a new head of marketing amid a spate of leadership changes. The retail giant’s current chief marketing officer, Lisa Roath, has been...

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Restaurants Push Promotions as Diners Lose Appetite for High Prices
Restaurants Push Promotions as Diners Lose Appetite for High Prices
June 23, 2024  |  Retail

Consumers are spending less at restaurants as menu prices remain high.  And as Seeking Alpha reported Saturday (June 22), it’s a situation that’s left some...

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Walmart and Amazon Compete for Deal-Seeking Electronics Customers
Walmart and Amazon Compete for Deal-Seeking Electronics Customers
March 22, 2024  |  Retail

Walmart is looking to MacBooks to drive up its share of consumer electronics spending as Amazon continues to widen its lead in the category. The...

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Consumers Want Personalized Promotions; Just Half Receive Relevant Ones
Consumers Want Personalized Promotions; Just Half Receive Relevant Ones
March 01, 2024  |  Consumer Insights

Everyone likes a customized gift, right?  Yes, but only if it’s the right gift. A recent study from PYMNTS Intelligence confirms personalized offers from merchants can...

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More Than Half of Consumers Say Personalized Offers Miss the Mark
More Than Half of Consumers Say Personalized Offers Miss the Mark
December 29, 2023  |  Retail

Personalized offers can be a game changer for merchants. Still, attempts that miss the mark have the potential to annoy and alienate potential customers. Despite...

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Retailers Rethink Promotions Ahead of Shopping’s ‘Super Bowl’
Retailers Rethink Promotions Ahead of Shopping’s ‘Super Bowl’
November 19, 2023  |  Retail

Some retailers are reportedly reexamining their promotional strategies to stave off a muted holiday season. “It’s our Super Bowl,” Tapestry finance chief Scott Roe said of the holiday shopping...

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As Consumers Trade Down, Brands Text Early to Boost Holiday Sales
As Consumers Trade Down, Brands Text Early to Boost Holiday Sales
October 03, 2023  |  Retail

It’s hard to ignore the omnipresence of our mobile phones. We turn to them countless times throughout the day, making them an indispensable part of...

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Retailers Turn to Discounts as Consumers’ Cost Concerns Grow
Retailers Turn to Discounts as Consumers’ Cost Concerns Grow
August 27, 2023  |  Retail

American retailers are increasingly turning to promotions as consumers grow cagey about nonessential spending. As Bloomberg News noted in a report Sunday (Aug. 27), Whirlpool, Petco and Foot Locker are...

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