For Generation Z and millennial consumers, interacting digitally with restaurants has become the norm rather than the exception. By the Numbers This year’s installment of...
Brands use loyalty programs to increase sales, acquire and retain members, enhance the customer experience and create advocates. Return on investment (ROI) is foremost among...
As businesses look beyond traditional marketing channels to reach and influence consumers, one surprising player that has emerged is LinkedIn, with merchants extending the platform...
As consumers turn to digital platforms to meet their food needs, their eCommerce adoption of restaurants is greater than for grocery. By the Numbers The...
Starbucks has teamed with Marriott’s marketplace Bonvoy to offer benefits to loyalty members. As the companies said in a news release Tuesday (June 18), Marriott...
After two years of testing, McDonald’s has ended its partnership with IBM to develop an artificial intelligence (AI)-powered drive-thru system. The collaboration, which aimed to...
As Father’s Day approaches, retailers are seizing on different paternal stereotypes to drive engagement and sales, from dad jokes to “dadcore” style to that tangle...
As technology and the connected economy march onward, the boundary between the digital and physical worlds is becoming increasingly blurred. New opportunities are emerging —...
Social media offers a running commentary on consumer sentiment and serves as a barometer of backlash. It may be the case that tiplflation is pushing...