Ralph Lauren

Fashion Brands Drop Virtual Goods to Drive Omnichannel Engagement
Fashion Brands Drop Virtual Goods to Drive Omnichannel Engagement
July 15, 2024  |  Retail

From the metaverse to video game worlds, fashion companies are releasing digital clothing and accessories to create new sales opportunities and get consumers to engage...

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Paris Olympics Draws 18% More Sponsor Spending Than 2021
Paris Olympics Draws 18% More Sponsor Spending Than 2021
July 12, 2024  |  Retail

U.S. companies are reportedly looking to this summer’s Paris Olympics to put them ahead of their competitors. Event sponsors have spent 18% more on the...

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A Winning Look: Luxury Designers Go for Gold During the Olympics
A Winning Look: Luxury Designers Go for Gold During the Olympics
June 22, 2024  |  Retail

With eyes around the world glued to the Olympics, luxury fashion designers have a long history of taking advantage of the opportunity to cement their...

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Ralph Lauren: Young Luxury Shoppers Tap Social Media for Inspiration
Ralph Lauren: Young Luxury Shoppers Tap Social Media for Inspiration
May 23, 2024  |  Social Commerce

Social commerce is not just for fast-fashion — young consumers wanting to expand their wardrobes are looking to their social feeds to inspire their luxury fashion...

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Luxury Firms Compete for Buildings on Fifth Avenue
Luxury Firms Compete for Buildings on Fifth Avenue
April 08, 2024  |  Retail

Luxury firms Chanel and LVMH are reportedly competing to become the new owner of a building on Manhattan’s Fifth Avenue. Both companies have been in talks to buy the...

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Trouble Ahead for Department Stores as Luxury Brands Move Direct-to-Consumer
Trouble Ahead for Department Stores as Luxury Brands Move Direct-to-Consumer
February 12, 2024  |  Retail

As luxury brands increasingly find ways to create direct relationships with their customers, high-end department store chains are facing new challenges. Ralph Lauren, for its...

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Skechers Joins Brands Launching Restaurants to Build Consumer Connections
Skechers Joins Brands Launching Restaurants to Build Consumer Connections
September 20, 2023  |  Restaurant innovation

At a Skechers location in Gardena, Calif., shoppers can buy not only shoes, but also a burger and fries — the latest instance of a...

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Retailers Hope to Hit Metaverse Spending With Real Products
Retailers Hope to Hit Metaverse Spending With Real Products
August 18, 2023  |  Metaverse

Even though the media has shifted its focus away from the metaverse, consumers’ interaction with the virtual realm is far from over. At least that’s...

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American Companies Like Starbucks, Ralph Lauren Bet on China’s Post-COVID Recovery
American Companies Like Starbucks, Ralph Lauren Bet on China’s Post-COVID Recovery
February 26, 2023  |  Investments

American companies in several industries are banking on increased post-pandemic consumer demand from China. A report Sunday (Feb. 26) by The Wall Street Journal (WSJ)...

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