shoppable content

Pinterest Launches Shoppable Streaming Series as Social Apps Monetize Content
Pinterest Launches Shoppable Streaming Series as Social Apps Monetize Content
February 23, 2024  |  eCommerce

As social media companies look for new ways to leverage contextual commerce to drive revenue, Pinterest is launching its first shoppable streaming series.  The company...

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Chicory: Albertsons, Others Can Drive off-Site eGrocery With Shoppable Content
Chicory: Albertsons, Others Can Drive off-Site eGrocery With Shoppable Content
November 10, 2023  |  eCommerce

By partnering with major grocers such as Albertsons, contextual commerce platform Chicory is expanding eGrocery audiences, enabling retailers to reach new customers across more parts of their web...

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Shoppable Content Is Complicated; Its Future Shouldn’t Be
Shoppable Content Is Complicated; Its Future Shouldn’t Be
August 25, 2023  |  eCommerce

One of the more compelling stories to come out of the pandemic was the idea of shoppable content. The hyper-convenient purchase moment and context of...

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From Inspiration to Consideration, Pinterest Credits AI for Why Its 465M Users Are Shopping 
From Inspiration to Consideration, Pinterest Credits AI for Why Its 465M Users Are Shopping 
August 02, 2023  |  Social Commerce

Pinterest reported 8% growth in monthly active users (MAUs), reaching 465 million. Although this growth rate was similar to the previous quarter, the company noted...

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Pinterest Says Interest in Shoppable Posts Jumped By 50%
Pinterest Says Interest in Shoppable Posts Jumped By 50%
August 02, 2023  |  Social Commerce

Pinterest says its efforts to become a shopping destination are bearing fruit. While releasing its earnings Tuesday (Aug. 1), the social media platform said click...

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Merchants Can Reach Connected Consumers with Shoppable Content
Merchants Can Reach Connected Consumers with Shoppable Content
May 07, 2023  |  Connected Economy

Influenced by the current inflationary cycle, consumers moderate their in-store and online spending for all but the essentials. They have shifted away from transactional activities. Their digital...

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