Snapchat

Social Media Apps Tap Click-and-Mortar™ Pop-Ups to Boost Commerce
Social Media Apps Tap Click-and-Mortar™ Pop-Ups to Boost Commerce
July 09, 2024  |  Retail

As social media platforms aim to grow their presence in retail, key players including Snapchat, Pinterest and TikTok are turning to omnichannel retail pop-ups. Most...

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Snapchat Adds AI-Powered Tools to Build AR Effects
Snapchat Adds AI-Powered Tools to Build AR Effects
June 18, 2024  |  artificial intelligence

Snapchat parent company Snap has launched new generative artificial intelligence (AI) tools that helps users create augmented reality (AR) effects. These tools will enable artists and...

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Snapchat Aims to Spend $1.5 Billion Per Year on AI
Snapchat Aims to Spend $1.5 Billion Per Year on AI
May 19, 2024  |  artificial intelligence

The CEO of Snap, developer of Snapchat, says the messaging platform is increasing its spending on artificial intelligence (AI) and machine learning. “There was a recognition...

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Snap Reports Augmented Reality Drives User Engagement, Brand Advertising
Snap Reports Augmented Reality Drives User Engagement, Brand Advertising
April 25, 2024  |  Earnings

Snapchat parent company Snap believes that augmented reality (AR) will be “one of the most meaningful advancements in computing that the world has ever seen.” Evan Spiegel, CEO...

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EU Presses Big Tech Companies on AI Threats
EU Presses Big Tech Companies on AI Threats
March 14, 2024  |  Regulation

European regulators want to question Big Tech firms about potential threats of generative artificial intelligence (AI). To that end, the European Commission (EC) has sent...

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Instagram Developing Opt-In Feature for Sharing Location With Others
Instagram Developing Opt-In Feature for Sharing Location With Others
February 26, 2024  |  Social Commerce

Instagram is reportedly developing a feature that will allow users to track the real-time locations of their friends. This “Friend Map” feature is still in the...

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Snapchat Turns to Subscriptions, AI Features to Offset Declining ARPU
Snapchat Turns to Subscriptions, AI Features to Offset Declining ARPU
February 07, 2024  |  Subscriptions

As Snapchat struggles with declining revenue per user, the social media platform is looking to its burgeoning subscription offering, and its artificial intelligence (AI) capabilities...

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Snapchat Parent to Cut 10% of Global Staff
Snapchat Parent to Cut 10% of Global Staff
February 05, 2024  |  Personnel

Snap has become the latest tech company to cut staff as it chases profitability. The Snapchat parent company announced in a Securities and Exchange Commission (SEC)...

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Report: Snapchat Cuts Dozens of Jobs With More Layoffs Planned
Report: Snapchat Cuts Dozens of Jobs With More Layoffs Planned
February 04, 2024  |  Social Commerce

Snapchat parent Snap has reportedly laid off workers with more job cuts to come. The social media platform cut several dozen staff members last week, Business Insider reported Saturday (Feb....

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