Snap is shutting down its six-month-old augmented reality (AR) for enterprise services unit. “Several things have changed since we first began pursuing our AR Enterprise...
Snap, the parent company of Snapchat, has reportedly surpassed 5 million subscribers for its paid service, Snapchat+. That total is up from 3 million subscribers in April,...
Even though the media has shifted its focus away from the metaverse, consumers’ interaction with the virtual realm is far from over. At least that’s...
Quarter after quarter, retailers have been singing the same old song, citing macroeconomic challenges as the hook. While the hook remains the same, there’s a...
Snapchat’s plan to woo creators by allowing them to share ad revenue could be paying off. That program, which debuted in April and is known as...
Inflation-concerned consumers may be looking to cut back on unnecessary subscriptions, but as Snapchat’s rapid subscriber growth suggests, many remain willing to pay a premium for...
In the ever-evolving landscape of technology dominated by artificial intelligence (AI) and augmented reality (AR), numerous solution providers, including industry giant Google, are vying for...
Snapchat CEO Evan Spiegel said the company’s embrace of artificial intelligence (AI) can up its advertising game. Spiegel spoke about the progress of the social media platform’s My AI...
As fashion brands continue to lean into virtual try-on (VTO) to drive sales and reduce order returns, Google has looked to call dibs within the...