social commerce

Eventbrite Enables In-App Ticket Purchases on TikTok
Eventbrite Enables In-App Ticket Purchases on TikTok
July 16, 2024  |  Social Commerce

Global events marketplace Eventbrite has partnered with TikTok to help event creators promote their events and sell tickets. This collaboration includes an integration in which...

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Gen Z Consumers 117% Likelier to Shop From Influencers
Gen Z Consumers 117% Likelier to Shop From Influencers
July 15, 2024  |  Social Commerce

As social commerce comes to occupy a growing role in retail overall, Generation Z consumers are the most likely to seek shopping inspiration from influencers....

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HSN and Impact Team to Launch Influencer Platform
HSN and Impact Team to Launch Influencer Platform
July 09, 2024  |  Retail

HSN is delving deeper into the creator economy. The shopping network is teaming with impact.com to launch HSNfluencer, a platform aimed at creators, according to...

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High-Income Consumers Shop Online 40% More Than Low-Income
High-Income Consumers Shop Online 40% More Than Low-Income
July 08, 2024  |  eCommerce

When it comes to retail’s digital transformation, consumers with cash to burn are leading the charge. By the Numbers The 2024 edition of PYMNTS Intelligence’s...

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TikTok Joins Merchants’ Summer Discounting Dash for Paycheck-to-Paycheck Shoppers
TikTok Joins Merchants’ Summer Discounting Dash for Paycheck-to-Paycheck Shoppers
July 01, 2024  |  Social Commerce

As retailers and marketplaces look to summer sales to win the spending of budget-strapped consumers, TikTok Shop is joining the mix with its own discounting...

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Beyond B2B: How Merchants Use LinkedIn to Reach High-Value Consumers
Beyond B2B: How Merchants Use LinkedIn to Reach High-Value Consumers
June 28, 2024  |  Social Commerce

As businesses look beyond traditional marketing channels to reach and influence consumers, one surprising player that has emerged is LinkedIn, with merchants extending the platform...

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Pinterest Courts Gen Z With Video Sharing Feature
Pinterest Courts Gen Z With Video Sharing Feature
June 26, 2024  |  Social Commerce

Pinterest has begun letting users share videos of their favorite boards to other social platforms. That’s due to a new feature called board sharing, designed to court...

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LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
June 20, 2024  |  Retail

LTK has enhanced its Creator Commerce platform with a new automatic direct message (DM) tool that makes it easier for creators to share the shopping...

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X Aims to Boost Bottom Line With Payments as Revenues Plunge
X Aims to Boost Bottom Line With Payments as Revenues Plunge
June 18, 2024  |  Social Commerce

X is reportedly preparing for a multiyear campaign to launch its payments business. But when that happens, Bloomberg Businessweek reported Tuesday (June 18), the Elon Musk-owned...

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