social commerce

LinkedIn Adds Independent Creators’ Content to Its Advertising Options
LinkedIn Adds Independent Creators’ Content to Its Advertising Options
April 12, 2024  |  Social Commerce

LinkedIn reportedly entered the influencer marketing business with last week’s launch of an offering that lets advertisers pay to amplify posts from independent creators. These...

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Paramount Integrates Commerce as Media Giants Compete With TikTok Shop
Paramount Integrates Commerce as Media Giants Compete With TikTok Shop
April 10, 2024  |  Social Commerce

With social apps leading the charge in shoppable content, more traditional entertainment companies such as Paramount are seeking new solutions to hold their own amid...

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YouTube Enables Creators to Curate Products, Build Virtual Store
YouTube Enables Creators to Curate Products, Build Virtual Store
April 09, 2024  |  Social Commerce

YouTube has added new shopping features for use by creators. “We’re excited to announce even more updates so viewers can shop for new favorites from the...

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Microsoft Pushes LinkedIn Further Into the Connected Economy
Microsoft Pushes LinkedIn Further Into the Connected Economy
April 05, 2024  |  Connected Economy

LinkedIn has long been a fundamental part of the B2B economy, now topping 1 billion users. Now it’s showing signs of stepping further into the...

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Brands Set Sights on Multibillion-Dollar TikTok Commerce Opportunity Despite Uncertainty
Brands Set Sights on Multibillion-Dollar TikTok Commerce Opportunity Despite Uncertainty
April 02, 2024  |  Social Commerce

Even as the future of TikTok hangs in the balance, brands continue to leverage the platform’s wide audience of young consumers to drive engagement and...

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Social Commerce Platform Flip Raises $144 Million, Adds AI Advertising Engine
Social Commerce Platform Flip Raises $144 Million, Adds AI Advertising Engine
April 02, 2024  |  Social Commerce

Social commerce platform Flip has raised $144 million in a Series C funding round. The firm will also relaunch its marketing platform for brands to incorporate AXON...

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Report: Discord to Show Ads After History of Shunning Them
Report: Discord to Show Ads After History of Shunning Them
March 31, 2024  |  Social Commerce

Social media platform Discord reportedly plans to add advertisements after a history of dismissing them. The ads will begin appearing on Discord’s free platform this week, The...

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YouTube Adds ‘Members-Only Shorts’ to Monetization Features for Creators
YouTube Adds ‘Members-Only Shorts’ to Monetization Features for Creators
March 29, 2024  |  Social Commerce

YouTube has launched Members-only Shorts, an option that lets creators share content only with subscribers. This option enables creators to offer additional perks to their...

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The Social Influence: How Platforms Are Shaping Travel and Retail Trends
The Social Influence: How Platforms Are Shaping Travel and Retail Trends
March 29, 2024  |  Social Commerce

Social media platforms like Facebook, Instagram, TikTok and YouTube have become an integral part of daily life for millions of users worldwide, revolutionizing communication, connectivity and consumer behavior. Consumers have access...

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