social commerce

Consumers Turn to Social Media for Impulse Purchases
Consumers Turn to Social Media for Impulse Purchases
February 07, 2024  |  Social Commerce

When consumers shop on social media apps, PYMNTS Intelligence research has found, they are often making impulse purchases, buying items that strike their fancy in...

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Snapchat Turns to Subscriptions, AI Features to Offset Declining ARPU
Snapchat Turns to Subscriptions, AI Features to Offset Declining ARPU
February 07, 2024  |  Subscriptions

As Snapchat struggles with declining revenue per user, the social media platform is looking to its burgeoning subscription offering, and its artificial intelligence (AI) capabilities...

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Temu Ad Spend Places It Among Largest Online Advertisers in US
Temu Ad Spend Places It Among Largest Online Advertisers in US
January 31, 2024  |  eCommerce

Temu reportedly spent $3 billion in 2023 on online advertising in the United States for its eCommerce marketplace. This move by Temu, which was introduced to...

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TikTok and GoTo Combine eCommerce Businesses in Indonesia
TikTok and GoTo Combine eCommerce Businesses in Indonesia
January 31, 2024  |  eCommerce

TikTok and GoTo, the largest digital ecosystem in Indonesia, announced the formation of a strategic partnership in Indonesia. With this deal, GoTo’s eCommerce company Tokopedia and TikTok Shop Indonesia have combined...

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The 216 Million Reasons Why Mango, LensCrafters and Worldline Are Betting on the Metaverse
The 216 Million Reasons Why Mango, LensCrafters and Worldline Are Betting on the Metaverse
January 31, 2024  |  Metaverse

As technology advances, the metaverse is growing, offering immersive experiences, social connectivity, and economic opportunities.  Embracing the same sentiment, Spanish retailer Mango has entered the...

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Amazon Expands Availability of Consult-a-Friend Mobile Shopping Feature
Amazon Expands Availability of Consult-a-Friend Mobile Shopping Feature
January 30, 2024  |  Amazon

Amazon has expanded the availability of Consult-a-Friend, its mobile shopping feature that is designed to add a social and collaborative element to shopping on the...

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TikTok Trials Feature to Make All Video Posts Shoppable
TikTok Trials Feature to Make All Video Posts Shoppable
January 29, 2024  |  eCommerce

TikTok is testing a new feature that aims to make all videos posted on the social media platform shoppable, allowing viewers to easily find and...

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Streaming Platforms Step Up Push for Shoppable Integrations
Streaming Platforms Step Up Push for Shoppable Integrations
January 29, 2024  |  Streaming

As streaming services look to drive revenue, shoppable integrations are popping up in everything from mobile games to advertising breaks. As a recent Bloomberg report...

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X Boosts Content Moderation Teams as Taylor Swift Deep Fakes Go Viral on Platform
X Boosts Content Moderation Teams as Taylor Swift Deep Fakes Go Viral on Platform
January 28, 2024  |  Social Commerce

Social media platform X is hiring 100 content moderators to police child abuse content. “At X, we have zero tolerance for Child Sexual Exploitation (CSE), and we...

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