Creators and influencers have moved beyond their conventional roles as simple product endorsers, and transformed into trusted advisers who play a pivotal role in shaping...
YouTube is reportedly laying off about 100 people from its creator partnerships team. The Google-owned business is restructuring and will consolidate the remaining members of that team...
Luxury resale tends to be dominated by consignment platforms. Sites like The RealReal buy designer clothes, bags and jewelry, and then mark the prices to...
The most successful retail subscription companies see the value of tapping into social media apps’ wide audiences, while underperformers tend to abstain from these platforms....
Influencers bridge the gap between the brands and consumer, but regular everyday reviews from people are just as crucial in making that connection. These influences...
Would you brave crowds and the possibility of getting trampled in the name of love this Valentine’s Day? All to secure the newest Stanley tumbler...
In its quest for increased consumer relevance, exercise equipment and media firm Peloton is turning its attention to TikTok. Can this strategic shift propel the company back into...
Peloton and TikTok partnered to offer Peloton’s workout content to TikTok users in the United States, the United Kingdom and Canada. The partnership will create...
TikTok reportedly hopes to expand its U.S. eCommerce business to $17.5 billion this year. That ten-fold increase, the subject of a Wednesday (Jan. 3) Bloomberg News...