social commerce

Amazon Extends Social Shopping Efforts With Snapchat Deal
Amazon Extends Social Shopping Efforts With Snapchat Deal
November 14, 2023  |  Amazon

Amazon will let Snapchat users purchase merchandise straight from that social media app. The collaboration lets customers shop Amazon’s Snapchat ads and check out with...

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No Shame in the Game: Why Consumers Are Proudly Flaunting Dupes
No Shame in the Game: Why Consumers Are Proudly Flaunting Dupes
November 14, 2023  |  Retail

“Dupe, private label, call it what you want, consumers want more,” PYMNTS said in March, and that’s a sentiment that lives on. This is because...

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Klarna Expands Creator Shops as Consumers Embrace Social Commerce
Klarna Expands Creator Shops as Consumers Embrace Social Commerce
November 13, 2023  |  Social Commerce

Payments network Klarna has expanded its ad and marketing tools for creators and retailers.  The new offerings, announced Monday (Nov. 13), include new versions of the company’s Ad...

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LensCrafters, e.l.f. Harness Roblox to Merchandise Ideas, Not Just Products 
LensCrafters, e.l.f. Harness Roblox to Merchandise Ideas, Not Just Products 
November 10, 2023  |  Retail

Brands are realizing that virtual platforms offer more than just a storefront for pushing products — they’re seeing the potential for spaces to merchandise ideas.  ...

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Meta Enables Amazon Shopping Within Facebook and Instagram
Meta Enables Amazon Shopping Within Facebook and Instagram
November 09, 2023  |  Social Commerce

Meta has unveiled a feature that enables Facebook and Instagram users to connect their accounts with Amazon for a seamless shopping experience. This move aims to keep users within the apps...

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TikTok Creating Its Own eCommerce Fulfillment Network
TikTok Creating Its Own eCommerce Fulfillment Network
November 08, 2023  |  eCommerce

TikTok is establishing a warehouse and fulfillment network to boost its eCommerce operations. As a report Tuesday (Nov. 7) by The Wall Street Journal (WSJ) noted, this move...

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Toys, Pet Products Expected to Fuel Retail Sales on Social Media 
Toys, Pet Products Expected to Fuel Retail Sales on Social Media 
November 08, 2023  |  Social Commerce

Consumers are becoming increasingly connected on social media, and retailers are taking notice. In a bid to grow engagement and sales, merchants have taken to...

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TikTok Teams With Real Authentication for Handbag Verification
TikTok Teams With Real Authentication for Handbag Verification
November 06, 2023  |  Retail

TikTok is offering authentication services for pre-owned handbags on its American eCommerce marketplace. TikTok Shop teamed up with luxury goods authentication provider Real Authentication to...

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More Than 40% of Consumers Use Their Social Media Feeds to Find Products
More Than 40% of Consumers Use Their Social Media Feeds to Find Products
November 01, 2023  |  Social Commerce

In today’s digital age, social media has become a powerful tool for consumers to discover and purchase products. Platforms like TikTok, Instagram, and YouTube have transformed...

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