social commerce

Half of All Influencers Peak at $15K Per Year
Half of All Influencers Peak at $15K Per Year
June 18, 2024  |  Social Commerce

You can make money as a social media influencer. But maybe not enough to get by. A report Monday (June 17) evening by The Wall...

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Poshmark is Throwing a Virtual Shopping Party for Gen Z
Poshmark is Throwing a Virtual Shopping Party for Gen Z
June 13, 2024  |  eCommerce

With young shoppers increasingly seeking more social shopping experiences across digital and physical channels, Poshmark is turning to virtual, live events to generate enthusiasm and...

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TikTok Shop Testing Image Search Capability in US, Southeast Asia
TikTok Shop Testing Image Search Capability in US, Southeast Asia
June 11, 2024  |  eCommerce

TikTok is reportedly testing image search capability for TikTok Shop. This capability allows users to use a photo that they have taken or uploaded to find similar...

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Yext to Expand Digital Marketing Platform With Hearsay Systems Acquisition
Yext to Expand Digital Marketing Platform With Hearsay Systems Acquisition
June 10, 2024  |  Acquisitions

Yext plans to acquire Hearsay Systems, saying the move will create a single digital marketing platform to power the customer journey and accelerate brands’ conversion...

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Pinterest Taps VTEX to Help Brands Embrace Social Commerce
Pinterest Taps VTEX to Help Brands Embrace Social Commerce
June 09, 2024  |  Social Commerce

Pinterest has launched a partnership with composable commerce platform VTEX. The new collaboration is designed to help consumer brands expand their social commerce footprint and...

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Gen Z and Millennial Sock Shoppers Go Toe to Toe
Gen Z and Millennial Sock Shoppers Go Toe to Toe
June 08, 2024  |  Retail

It looks like there’s a generational paradigm shift in a key hosiery category — on platforms such as TikTok, viral videos depict a lighthearted sock...

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WhatsApp Adds AI Tools for Businesses
WhatsApp Adds AI Tools for Businesses
June 06, 2024  |  Artificial Intelligence

WhatsApp introduced artificial intelligence tools designed to help businesses use the app to sell products and services. The tools on the Meta-owned messaging and Voice...

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Zara and Amazon Lead Livestream Shoppable Content Expansion
Zara and Amazon Lead Livestream Shoppable Content Expansion
June 04, 2024  |  Retail

As consumers around the world look for more engaging purchasing experiences, livestream shopping is expanding internationally. Zara, for instance, is reportedly expanding its live shopping...

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Mall of America: Consumers Want Social Media to Inform Shopping Experiences
Mall of America: Consumers Want Social Media to Inform Shopping Experiences
June 04, 2024  |  Retail

From influencer pop-ups to store openings for TikTok-famous brands, malls are taking the social media shopping experience to brick-and-mortar locations to reach young consumers. Jill...

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