social commerce

Report: Amazon and Apple Considering Increasing Ad Spending on X
Report: Amazon and Apple Considering Increasing Ad Spending on X
January 30, 2025  |  Business

Amazon and Apple are reportedly considering increasing their ad spending on social media platform X. Amazon is looking to spend “considerably more” after pulling much of its advertising...

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Perplexity’s New TikTok Deal Offers US 50% Stake
Perplexity’s New TikTok Deal Offers US 50% Stake
January 27, 2025  |  Acquisitions

Search engine startup Perplexity AI has reportedly revised its plans to merge with TikTok. Under the new proposal — submitted to TikTok owner ByteDance —...

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What TikTok Can Teach Marketplaces About Social Shopping’s Sweet Spot
What TikTok Can Teach Marketplaces About Social Shopping’s Sweet Spot
January 27, 2025  |  Retail

Remember the days when brands could only dream of reaching customers beyond their local storefronts? That limitation now feels as outdated as a landline. “You...

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Trump Sees ‘Great Interest’ From Potential TikTok Buyers
Trump Sees ‘Great Interest’ From Potential TikTok Buyers
January 26, 2025  |  Social Commerce

President Donald Trump says a decision on TikTok’s future could come in 30 days. Speaking to reporters Saturday (Jan. 25) on Air Force One, the...

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Mermaid Tails and Cricket Snacks: TikTok’s Marketplace Madness
Mermaid Tails and Cricket Snacks: TikTok’s Marketplace Madness
January 25, 2025  |  Social Commerce

It’s OK if you’re confused about the state of TikTok. Let’s not forget that this whole mess started when Congress banned TikTok, citing national security...

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TikTok Eyes Partial Sale and Doubling Down on AI
TikTok Eyes Partial Sale and Doubling Down on AI
January 23, 2025  |  Social Commerce

The high-stakes drama involving TikTok’s future in the United States and the financial strategies of its Chinese parent company, ByteDance, took a turn as investors...

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LinkedIn: Proposed Class Action Lawsuit’s Claims Have ‘No Merit’
LinkedIn: Proposed Class Action Lawsuit’s Claims Have ‘No Merit’
January 22, 2025  |  Social Commerce

Editor’s Note: PYMNTS reported Jan. 22 about a proposed class action lawsuit filed against LinkedIn. As reported, a LinkedIn spokesperson said at the time: “These...

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Report: China Suggests TikTok Can Decide Independently on Potential Deals
Report: China Suggests TikTok Can Decide Independently on Potential Deals
January 20, 2025  |  Social Commerce

China reportedly signaled that it would be open to a transaction that would keep TikTok available in the United States. The country’s foreign ministry said...

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X and Bluesky Debut Video Offerings Amid TikTok’s Uncertain Fate
X and Bluesky Debut Video Offerings Amid TikTok’s Uncertain Fate
January 20, 2025  |  Social Commerce

With TikTok’s future in the U.S. unclear, other social platforms are filling the void. Platforms like Bluesky and X have just launched new features making...

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