social commerce

Adding Up Impact of TikTok’s Girl Math on Retail Spending 
Adding Up Impact of TikTok’s Girl Math on Retail Spending 
October 11, 2023  |  Retail

There’s a personal finance trend on TikTok that is reshaping spending habits humorously, and it’s being referred to as “girl math.”  So, what is girl...

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TikTok May Join Other Platforms With Ad-Free Subscription
TikTok May Join Other Platforms With Ad-Free Subscription
October 02, 2023  |  Subscriptions

TikTok is testing an ad-free monthly subscription plan. Code within the short-form video app suggests that the platform is exploring this new option, Android Authority reported Monday (Oct....

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Netflix’s Merchandise Moves Highlight the Rise of Connected, Contextual Commerce  
Netflix’s Merchandise Moves Highlight the Rise of Connected, Contextual Commerce  
October 02, 2023  |  Connected Economy

In 2018, writing about the ways in which mobile devices and technology changed the world, PYMNTS CEO Karen Webster noted: “In the three-plus decades since consumers...

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X and Paris Hilton Partner on Video and Commerce
X and Paris Hilton Partner on Video and Commerce
October 02, 2023  |  Social Commerce

Social media platform X is teaming up with Paris Hilton and her digital ad agency 11:11 Media on shopping and video projects. X CEO Linda Yaccarino said in a Monday (Oct....

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New Indonesian eCommerce Rules Hinder TikTok’s Expansion Goals
New Indonesian eCommerce Rules Hinder TikTok’s Expansion Goals
September 28, 2023  |  Social Commerce

TikTok’s plan to invest heavily in Indonesian eCommerce is apparently hitting a roadblock. As Bloomberg News reported Thursday (Sept. 28), the company is now subject to new rules...

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TikTok Looks to Boost Brand and Retail Conversions With More Data
TikTok Looks to Boost Brand and Retail Conversions With More Data
September 22, 2023  |  Retail

TikTok users not only browse TikTok but actively engage with its content. This trend has prompted brands and retailers of all scales to take notice...

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Debt Doesn’t Deter Gen Z From Shopping on Pinterest 
Debt Doesn’t Deter Gen Z From Shopping on Pinterest 
September 22, 2023  |  Social Commerce

Pinterest, a place for inspiration, is finally considered a shoppable destination, according to users of the platform.   During the company’s first investor day on Tuesday...

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Report: TikTok Takes on Amazon and Walmart With Holiday Discounts
Report: TikTok Takes on Amazon and Walmart With Holiday Discounts
September 17, 2023  |  eCommerce

TikTok is reportedly preparing to roll out heavy holiday discounts starting next month. A report Saturday (Sept. 16) by Bloomberg News, citing internal documents, said the social...

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TikTok Shop Goes Live in the U.S.
TikTok Shop Goes Live in the U.S.
September 12, 2023  |  Social Commerce

TikTok is rolling out its shopping platform to its U.S. audience.  “TikTok Shop will now bring shoppable videos and LIVE streams directly to For You...

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