McDonald’s is leveraging social media to bring younger consumers into the fold, following on the success of its “Grimace’s Birthday” push with more digital events. The...
Quarter after quarter, retailers have been singing the same old song, citing macroeconomic challenges as the hook. While the hook remains the same, there’s a...
X, the social media platform formerly known as Twitter, is reportedly trying to gain back advertisers. The platform is now offering discounted prices and a...
On Monday (July 24), Twitter officially pulled the trigger on an ambitious rebranding effort spearheaded by its multibillionaire owner, Elon Musk. After months of speculation,...
Among consumers who make purchases from social media, PYMNTS research shows, food and beverage shoppers disproportionately turn to YouTube to find inspiration and products. By...
When was the last time you scrolled past or even watched HSN or QVC? If you’ve ever watched even a few minutes of a stream,...
Twitter’s iconic bird logo could soon fly the coop. Owner Elon Musk said Sunday (July 23) that the social media platform would soon swap the blue...
TikTok Shop has partnered with buy now, pay later (BNPL) service Atome to offer installment payments in Malaysia. “Today we announce our partnership with Atome, providing our customers...
Social media promised to give brands a new channel to transform browsers into buyers. But the promise has not met reality. Meta’s Instagram and Google’s...