social commerce

As Meta Exits, Can Amazon, Google and Reddit Get Social Commerce Right? 
As Meta Exits, Can Amazon, Google and Reddit Get Social Commerce Right? 
May 16, 2023  |  Social Commerce

The realm of social commerce is undergoing remarkable advancements with key players such as Google, Amazon and Reddit venturing into the trend of integrating eCommerce...

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New Twitter CEO’s Goal: Turning Platform to ‘Twitter 2.0’
New Twitter CEO’s Goal: Turning Platform to ‘Twitter 2.0’
May 14, 2023  |  Social Commerce

Twitter’s new CEO says she’s excited to “transform” the social media platform. Linda Yaccarino, named chief executive last week by Twitter owner Elon Musk, tweeted on Saturday (May...

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Merchants Offer Dozens of Features to Get Shoppers to Buy, Here Are the 10 That Matter
Merchants Offer Dozens of Features to Get Shoppers to Buy, Here Are the 10 That...
May 12, 2023  |  eCommerce

The value proposition of online commerce is, above all else, convenience. “Building a Better Online Checkout Experience: The Key Features That Matter to Customers” a...

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Report: TikTok Winds Back US Shopping Launch
Report: TikTok Winds Back US Shopping Launch
May 10, 2023  |  Social Commerce

TikTok has reportedly paused launching its U.S. shopping platform over fears of a ban. ByteDance, the social media company’s Chinese owner, has delayed opening the...

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Restaurants Take Advantage of Rise in Messaging to Drive Sales
Restaurants Take Advantage of Rise in Messaging to Drive Sales
May 04, 2023  |  Restaurant innovation

As consumers increasingly message each other online, restaurants are taking advantage of their familiarity with these chat-based interfaces to reduce friction from the digital ordering...

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As TikTok Is Squeezed, ByteDance Makes Lemon8
As TikTok Is Squeezed, ByteDance Makes Lemon8
April 29, 2023  |  Social Commerce

Lemon8, the sibling app of TikTok, is steadily growing its user base while TikTok faces challenges on Capitol Hill and the first state-approved measure to...

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Pinterest Inks Deal With Amazon Ads to Fuel Shoppable Content 
Pinterest Inks Deal With Amazon Ads to Fuel Shoppable Content 
April 28, 2023  |  Social Commerce

In an effort to create more shoppable content, Pinterest has inked a multiyear deal with Amazon Ads to enhance the platform’s offering of relevant products...

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Pinterest Reportedly Adding Attribution Tools as Advertisers Seek Measurable Results
Pinterest Reportedly Adding Attribution Tools as Advertisers Seek Measurable Results
April 21, 2023  |  Retail

Pinterest is reportedly losing some advertising clients as brands look for measurable results. With brands concerned about the direction of the economy and reducing costs,...

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Shopping Social Network Flip Challenges Honesty in Reviews
Shopping Social Network Flip Challenges Honesty in Reviews
April 20, 2023  |  Retail

On the surface, Flip, a shopping social network, provides consumers with brutally honest reviews — an element of the shopping experience that has been scarce...

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