Meta’s recent news that it is seeing a surge in younger users may help set the stage for a rising tide in social commerce. The...
Zara is reportedly bringing its live-shopping broadcasts — already popular in China — to the U.S. The fast fashion brand is aiming for new ways...
Meta Platforms says young adults are flocking to Facebook. “Facebook is still for everyone, but in order to build for the next generation of social...
TikTok has reportedly decided to put its plans for expanding its eCommerce business in major European markets on hold. Instead, the ByteDance-owned social media platform...
TikTok has denied a Reuters report that it is developing a clone of its recommendation algorithm specifically for its 170 million U.S. users. Reuters reported...
Consumers increasingly want immersive eCommerce journeys, and Walmart is launching new digital shopping experiences to meet this demand. In an interview with PYMNTS following the...
As Walmart and Amazon compete to win younger shoppers’ retail spending, the former is looking to capture Gen Z’s imaginations with new digital experiences to...
TikTok has reportedly lowered the threshold to join its affiliate program from 5,000 followers to 1,000. This change was not officially announced by TikTok, but it was...
Social commerce is not just for fast-fashion — young consumers wanting to expand their wardrobes are looking to their social feeds to inspire their luxury fashion...