social commerce

Yelp Gets Revenue Lift From AI, Ad Sales in Challenging Environment 
Yelp Gets Revenue Lift From AI, Ad Sales in Challenging Environment 
August 08, 2024  |  Earnings

Back in 2004, Yelp’s crowd-sourced business review platform helped create an era of commerce defined by at-your-fingertips convenience. That was then. But two decades later,...

READ MORE >
QVC CEO Aims Social Commerce at Gen Z Parents
QVC CEO Aims Social Commerce at Gen Z Parents
August 08, 2024  |  Retail

Amid merchants’ gold rush for young consumers’ social commerce spending, Qurate Retail is focusing on an often-overlooked demographic: Generation X and baby boomer women on...

READ MORE >
Report: X Working on Adding ‘Payments’ Button
Report: X Working on Adding ‘Payments’ Button
August 06, 2024  |  Social Commerce

X is reportedly getting closer to introducing a payment service. The social media platform and aspiring “everything app” is working on adding a “Payments” button...

READ MORE >
Chipotle VP: Guacamole-Inspired Makeup Boosts Brand’s Superfans’ Engagement
Chipotle VP: Guacamole-Inspired Makeup Boosts Brand’s Superfans’ Engagement
August 03, 2024  |  Retail

As brands tap partnerships to reach consumers in more parts of their day-to-day lives, Chipotle Mexican Grill is once again getting into the makeup game....

READ MORE >
Are Wearable Companions the Next Face of AI?
Are Wearable Companions the Next Face of AI?
August 02, 2024  |  artificial intelligence

As the tech industry pushes toward more AI interactions, a new entrant in the wearable market is raising eyebrows and questions about the future of...

READ MORE >
Pinterest Adds More Shoppable Video Content; Q2 Revenue Up 21%
Pinterest Adds More Shoppable Video Content; Q2 Revenue Up 21%
July 31, 2024  |  Social Commerce

As Pinterest looks to become a central figure in the social commerce space, the company is integrating more directly shoppable features across the platform to...

READ MORE >
Shop Talk: Social Media Creates Roadmap for Pop & Bottle Brand
Shop Talk: Social Media Creates Roadmap for Pop & Bottle Brand
July 31, 2024  |  Retail

As early-stage brands look for digital tools to build and grow their following, Pop & Bottle has seen social media point the way forward for...

READ MORE >
A Day in the Life of Gen Z: Shopping, Subscriptions and Social Media
A Day in the Life of Gen Z: Shopping, Subscriptions and Social Media
July 31, 2024  |  Subscription Commerce

Merchants have much to gain if they find the way to the hearts of Gen Z consumers — and can get them to click on...

READ MORE >
Pinterest Reportedly Turning to News Outlets to Sell Ads
Pinterest Reportedly Turning to News Outlets to Sell Ads
July 29, 2024  |  Partnerships

Pinterest is reportedly seeking help from news outlets and other publishers in selling ads. The social media platform is testing a new program to sell...

READ MORE >