social commerce

TikTok Launches eCommerce Feature in US
TikTok Launches eCommerce Feature in US
November 13, 2022  |  eCommerce

TikTok has reportedly entered the U.S. eCommerce market, competing with the likes of Amazon as well as other social media brands looking to become shopping...

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YouTube, Twitter, Amazon Double-Down on Social Commerce Amid Growth Scarcity
YouTube, Twitter, Amazon Double-Down on Social Commerce Amid Growth Scarcity
November 11, 2022  |  Retail

It seems that 2022 is shaping up as the year social selling got its act together, or at least came to the front of the...

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TikTok Cuts Revenue Goal as Social Media Ad Spend Falls
TikTok Cuts Revenue Goal as Social Media Ad Spend Falls
November 09, 2022  |  Social Commerce

Social media platform TikTok has reduced its revenue target for the year by as much as $2 billion amid flagging advertising and eCommerce sales. The...

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Meta Offers Creators More Tools to Earn Income
Meta Offers Creators More Tools to Earn Income
November 03, 2022  |  Social Commerce

Meta has unveiled a series of tools designed to help creators earn money on its Facebook and Instagram platforms. In its announcement Wednesday (Nov. 2),...

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Spike in Social Media, Messaging and App Use Is Pathway to eCommerce
Spike in Social Media, Messaging and App Use Is Pathway to eCommerce
October 31, 2022  |  Retail

When it comes to increasing digital engagement, traditional eCommerce can take cues from social media and messaging. As new PYMNTS data found, a spike in...

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Musk Walks Into Twitter With Crypto Following
Musk Walks Into Twitter With Crypto Following
October 28, 2022  |  Cryptocurrency

When Elon Musk walked into Twitter’s headquarters carrying a kitchen sink Thursday (Oct. 27) it was hard not to wonder how the buyer’s remorse was...

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TikTok Moves Beyond Video With New Gaming Feature
TikTok Moves Beyond Video With New Gaming Feature
October 27, 2022  |  Connected Economy

TikTok is making its first foray beyond the world of short-form video by adding a gaming function to its platform. The new gaming function will...

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Google Will Pay YouTube Creators in Bid to Crash TikTok’s Party 
Google Will Pay YouTube Creators in Bid to Crash TikTok’s Party 
October 26, 2022  |  Google

Calling it “a big deal” for creators, Google parent Alphabet said Tuesday it will pay top creative talent to post videos on its new YouTube...

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Kanye-Adidas Split Shows Why Brands See Value in Self-Made Creators
Kanye-Adidas Split Shows Why Brands See Value in Self-Made Creators
October 25, 2022  |  Retail

As Adidas officially joins Gap and other businesses and brands in severing ties with the controversial musician turned fashion entrepreneur Kanye West, one unexpected winner...

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