social commerce

Amazon, Walmart Move to Boost Shopper Frequency as Analysts Check Out
Amazon, Walmart Move to Boost Shopper Frequency as Analysts Check Out
October 21, 2022  |  Retail

By this time next week, Amazon’s Q3 results will be in the books and if recent history is any guide, they probably will be seen...

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Dan-O’s Rides ‘Rocket Ship’ From Flea Market to Walmart in 5 Years
Dan-O’s Rides ‘Rocket Ship’ From Flea Market to Walmart in 5 Years
October 20, 2022  |  Retail

When Dan Oliver says “Yum yum, get ya some” these days it makes a big splash. That’s because the signature social media sign-off of  the...

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Pinterest Cranks up the Volume on Idea Pins With Music Label Partners
Pinterest Cranks up the Volume on Idea Pins With Music Label Partners
October 19, 2022  |  Social Commerce

Pinterest is partnering with Warner Music Group and other record labels to crank up the volume on its Idea Pins feature with the expansion of its...

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Gen Z Takes the Connected Commerce Torch From Millennials
Gen Z Takes the Connected Commerce Torch From Millennials
October 18, 2022  |  Retail

After years of obsessing over the buying behavior of millennials, retailers and brands are now pivoting to the next big thing, specifically, the Generation Z...

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Walmart Aims to Add Influencers via Content Creation Tool and Commissions
Walmart Aims to Add Influencers via Content Creation Tool and Commissions
October 18, 2022  |  Walmart

Walmart announced Tuesday (Oct. 18) that it is launching a new content creation platform of digital tools so that influencers and other creative-minded types can...

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Move Over, Millennials — Gen Z to Start Calling the Shots in Payments
Move Over, Millennials — Gen Z to Start Calling the Shots in Payments
October 18, 2022  |  Consumer Insights

When we see what’s transpired in the past three years, the utility of long-term outlooks becomes clear as the businesses that paid attention to trendlines...

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LVMH’s Unstoppable Luxury Train Detours to the TikTok Masses
LVMH’s Unstoppable Luxury Train Detours to the TikTok Masses
October 12, 2022  |  Retail

Within hours of posting slump-defying third quarter results that starkly reflected wealthy consumers’ continued insulation from the effects of inflation, French luxury giant LVMH then...

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Do US Consumers Want a Super App?
Do US Consumers Want a Super App?
October 05, 2022  |  Retail

Even before super apps made a major splash in the U.S., these monolithic, multi-faceted digital platforms were already staging a comeback of sorts. Their re-emergence...

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Meta Unveils New Ad Formats for Reels, Instagram
Meta Unveils New Ad Formats for Reels, Instagram
October 04, 2022  |  Social Commerce

Meta Platforms has announced a series of new ad formats designed to help advertisers reach their audience based on how they spend their time on...

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