social commerce

Indian Social Commerce Platform Meesho Closes Grocery Business
Indian Social Commerce Platform Meesho Closes Grocery Business
August 28, 2022  |  Social Commerce

Social commerce company Meesho has reportedly shuttered its Indian grocery business Superstore. Superstore has been closed in over 90% of the cities in India, with...

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Can Pinterest Monetize Traffic Bump From Hot New ‘Collage’ App?
Can Pinterest Monetize Traffic Bump From Hot New ‘Collage’ App?
August 26, 2022  |  Retail

A new standalone app from Pinterest that enables both collage-making and shopping has been quickly embraced by users. According to multiple media reports, Shuffles has...

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Can Big Tech and Big Box Make Social Commerce Seamless?
Can Big Tech and Big Box Make Social Commerce Seamless?
August 19, 2022  |  Retail

Seamless click-to-buy experiences that fuse together social media discoverability and buying impulse and shorten the path to conversion are stepping into the spotlight more as...

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Today in the Connected Economy: TikTok Debuts New Ad Features
Today in the Connected Economy: TikTok Debuts New Ad Features
August 18, 2022  |  Connected Economy

Today in the connected economy, TikTok rolls out new features to help brands advertise their wares on the popular social media platform. Plus, PYMNTS looks...

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TikTok Aims to Blend Content and Commerce With ‘Shopping Ads’
TikTok Aims to Blend Content and Commerce With ‘Shopping Ads’
August 18, 2022  |  Social Commerce

TikTok has introduced “Shopping Ads,” which the social media platform said is designed to help brands “meet shoppers wherever they are in the purchase journey”...

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Report: Walmart May Boost Use of Influencers to Promote Products
Report: Walmart May Boost Use of Influencers to Promote Products
August 18, 2022  |  Retail

Walmart may be looking at increasing its use of social media influencers to promote its own products and those of its third-party sellers, having filed...

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Poshmark Q2 Sees Record Users, as Value-Conscious, Premium Buyers Clean Out Closets
Poshmark Q2 Sees Record Users, as Value-Conscious, Premium Buyers Clean Out Closets
August 12, 2022  |  Earnings

Social commerce marketplace Poshmark said growing demand from budget-minded consumers at both ends of the economic spectrum drove a 14% increase in its customer base...

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Google Rolls out Tweaks to Make YouTube, Search More Shoppable
Google Rolls out Tweaks to Make YouTube, Search More Shoppable
July 27, 2022  |  Google

Continuing the transformation of its massive commerce product suite, Google is quietly introducing new features to build a better buying experience. This was laid out...

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Gap Pivots From C-Suite Shake-up to ‘Shock Drops’ for Yeezy
Gap Pivots From C-Suite Shake-up to ‘Shock Drops’ for Yeezy
July 25, 2022  |  Retail

In 1937, the “world’s greatest salesman,” Elmer Wheeler, shot to fame and fortune with a marketing book and quip “Don’t Sell the Steak — Sell...

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