social commerce

Department Stores Aim to Attract Gen Z and Millennials
Department Stores Aim to Attract Gen Z and Millennials
May 20, 2024  |  Retail

Macy’s, Kohl’s, Nordstrom and other department stores are reportedly facing a pressing challenge in attracting younger customers. The rise of social media, specialty retailers, big-box stores and online...

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Uber Integrates Social Commerce Into Marketplace as Shoppers Seek Peer Recommendations
Uber Integrates Social Commerce Into Marketplace as Shoppers Seek Peer Recommendations
May 17, 2024  |  Social Commerce

As consumers increasingly look for guidance from trusted friends and content creators to inform their shopping, Uber is integrating a social element into its Eats...

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OpenAI and Reddit Partner on Data Licensing, AI-Powered Features, Advertising
OpenAI and Reddit Partner on Data Licensing, AI-Powered Features, Advertising
May 16, 2024  |  Partnerships

OpenAI will be using Reddit content to train its artificial intelligence (AI) models. That’s one component of a new partnership formed by the AI company and the social media...

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US Consumers Demand Brand-Friendly Shoppable Video Content
US Consumers Demand Brand-Friendly Shoppable Video Content
May 06, 2024  |  Retail

As commerce and entertainment become increasingly intertwined, high-intent consumers are still turning to brands’ and retailers’ websites to get their shoppable content. While commerce-integrated content such as shoppable livestreams...

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Platforms Put Creators’ Financial Success on Fast Track
Platforms Put Creators’ Financial Success on Fast Track
May 01, 2024  |  Social Commerce

The creator economy landscape is rapidly evolving, with platforms and companies vying to support independent creators in monetizing their work and achieving financial stability. Joining...

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Pinterest: Consumers Will Adopt Social Commerce If It’s Easy
Pinterest: Consumers Will Adopt Social Commerce If It’s Easy
April 30, 2024  |  Earnings

As consumers seek more frictionless eCommerce experiences, Pinterest is seeing user demand for shoppable features, as long as the purchasing journey is simple and intuitive. ...

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TikTok Shop Marks 500,000+ Merchants in the US
TikTok Shop Marks 500,000+ Merchants in the US
April 30, 2024  |  Social Commerce

TikTok saw its U.S. eCommerce merchant base more than double at the end of 2023. The social media platform says TikTok Shop had more than 500,000 merchants selling...

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LTK Adds New, Longer-Format Videos to Commerce Platform for Creators
LTK Adds New, Longer-Format Videos to Commerce Platform for Creators
April 30, 2024  |  Social Commerce

LTK now offers new, longer-format videos on its commerce platform for creators. The company has also added a new Products Tab and Link Optimization technology,...

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Meta Tests Invitation-Only Bonus Program for Creators on Threads
Meta Tests Invitation-Only Bonus Program for Creators on Threads
April 29, 2024  |  Meta

Meta is running a limited-time, invitation-only bonus program that lets creators earn money on the content they post on Threads. The company began testing the program in March with...

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