Macy’s, Kohl’s, Nordstrom and other department stores are reportedly facing a pressing challenge in attracting younger customers. The rise of social media, specialty retailers, big-box stores and online...
As consumers increasingly look for guidance from trusted friends and content creators to inform their shopping, Uber is integrating a social element into its Eats...
OpenAI will be using Reddit content to train its artificial intelligence (AI) models. That’s one component of a new partnership formed by the AI company and the social media...
As commerce and entertainment become increasingly intertwined, high-intent consumers are still turning to brands’ and retailers’ websites to get their shoppable content. While commerce-integrated content such as shoppable livestreams...
The creator economy landscape is rapidly evolving, with platforms and companies vying to support independent creators in monetizing their work and achieving financial stability. Joining...
As consumers seek more frictionless eCommerce experiences, Pinterest is seeing user demand for shoppable features, as long as the purchasing journey is simple and intuitive. ...
TikTok saw its U.S. eCommerce merchant base more than double at the end of 2023. The social media platform says TikTok Shop had more than 500,000 merchants selling...
LTK now offers new, longer-format videos on its commerce platform for creators. The company has also added a new Products Tab and Link Optimization technology,...
Meta is running a limited-time, invitation-only bonus program that lets creators earn money on the content they post on Threads. The company began testing the program in March with...