social commerce

TikTok Joins Merchants’ Summer Discounting Dash for Paycheck-to-Paycheck Shoppers
TikTok Joins Merchants’ Summer Discounting Dash for Paycheck-to-Paycheck Shoppers
July 01, 2024  |  Social Commerce

As retailers and marketplaces look to summer sales to win the spending of budget-strapped consumers, TikTok Shop is joining the mix with its own discounting...

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Beyond B2B: How Merchants Use LinkedIn to Reach High-Value Consumers
Beyond B2B: How Merchants Use LinkedIn to Reach High-Value Consumers
June 28, 2024  |  Social Commerce

As businesses look beyond traditional marketing channels to reach and influence consumers, one surprising player that has emerged is LinkedIn, with merchants extending the platform...

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Pinterest Courts Gen Z With Video Sharing Feature
Pinterest Courts Gen Z With Video Sharing Feature
June 26, 2024  |  Social Commerce

Pinterest has begun letting users share videos of their favorite boards to other social platforms. That’s due to a new feature called board sharing, designed to court...

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LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
June 20, 2024  |  Retail

LTK has enhanced its Creator Commerce platform with a new automatic direct message (DM) tool that makes it easier for creators to share the shopping...

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X Aims to Boost Bottom Line With Payments as Revenues Plunge
X Aims to Boost Bottom Line With Payments as Revenues Plunge
June 18, 2024  |  Social Commerce

X is reportedly preparing for a multiyear campaign to launch its payments business. But when that happens, Bloomberg Businessweek reported Tuesday (June 18), the Elon Musk-owned...

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Half of All Influencers Peak at $15K Per Year
Half of All Influencers Peak at $15K Per Year
June 18, 2024  |  Social Commerce

You can make money as a social media influencer. But maybe not enough to get by. A report Monday (June 17) evening by The Wall...

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Poshmark is Throwing a Virtual Shopping Party for Gen Z
Poshmark is Throwing a Virtual Shopping Party for Gen Z
June 13, 2024  |  eCommerce

With young shoppers increasingly seeking more social shopping experiences across digital and physical channels, Poshmark is turning to virtual, live events to generate enthusiasm and...

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TikTok Shop Testing Image Search Capability in US, Southeast Asia
TikTok Shop Testing Image Search Capability in US, Southeast Asia
June 11, 2024  |  eCommerce

TikTok is reportedly testing image search capability for TikTok Shop. This capability allows users to use a photo that they have taken or uploaded to find similar...

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Yext to Expand Digital Marketing Platform With Hearsay Systems Acquisition
Yext to Expand Digital Marketing Platform With Hearsay Systems Acquisition
June 10, 2024  |  Acquisitions

Yext plans to acquire Hearsay Systems, saying the move will create a single digital marketing platform to power the customer journey and accelerate brands’ conversion...

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