social commerce

TikTok Makes AI-Powered Video-Generation Tool Available to All Advertisers
TikTok Makes AI-Powered Video-Generation Tool Available to All Advertisers
November 14, 2024  |  artificial intelligence

TikTok has made its artificial intelligence (AI)-powered video-generation tool available to all TikTok for Business users. The tool, Symphony Creative Studio, includes features for generating,...

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ThredUp Picks Amazon Veteran Danielle Vermeer to Head Social Commerce
ThredUp Picks Amazon Veteran Danielle Vermeer to Head Social Commerce
November 12, 2024  |  News

Clothing reseller ThredUp has chosen Amazon’s ex-luxury resale head as its new social commerce director. Danielle Vermeer will take on the newly-created role of head...

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Shopify Boosts AI and Unified Commerce Tools for Merchants
Shopify Boosts AI and Unified Commerce Tools for Merchants
November 12, 2024  |  eCommerce

A major focus for Shopify has been ensuring its merchants are equipped to reach consumers wherever they are, Shopify President Harley Finkelstein noted Tuesday (Nov. 12)...

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Visa Redefines Small Business as Millions of Global Creators Gain Access to Capital and Financial Tools
Visa Redefines Small Business as Millions of Global Creators Gain Access to Capital and Financial...
November 12, 2024  |  VISA

The next generation of small businesses just might be the current generation of micro-businesses. They’re the creators. The 200 million plus community that populates sites...

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The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping
The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping
November 08, 2024  |  eCommerce

The integration of social media and eCommerce has led to the rise of social commerce, a model that allows consumers to make direct purchases within...

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FTC Charges Review Platform Sitejabber With Deceiving Consumers
FTC Charges Review Platform Sitejabber With Deceiving Consumers
November 06, 2024  |  Regulation

The Federal Trade Commission (FTC) announced a new enforcement action against Sitejabber, charging the review platform with deceiving consumers through misrepresentative reviews and ratings. Sitejabber,...

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The RealReal’s CEO Shares From Platform’s ‘Growth Playbook’ After Strong Q3 
The RealReal’s CEO Shares From Platform’s ‘Growth Playbook’ After Strong Q3 
November 04, 2024  |  Retail

For Rati Sahi Levesque, newly appointed CEO at secondhand luxury goods marketplace The RealReal, her first week at the company’s helm was a promising one.  In...

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Data-Driven Dining: How McDonald’s, Chipotle and Chili’s Are Tapping Data to Fill Consumer Needs
Data-Driven Dining: How McDonald’s, Chipotle and Chili’s Are Tapping Data to Fill Consumer Needs
November 04, 2024  |  Restaurant innovation

In the current landscape of fast-food and casual dining, brands like McDonald’s, Chipotle, and Chili’s are adapting to changing consumer preferences with value, innovation and...

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Snap Seeks Deeper Customer Engagement via Simplified Version of Snapchat
Snap Seeks Deeper Customer Engagement via Simplified Version of Snapchat
October 29, 2024  |  Earnings

In a digital world where simplicity is king, Snap, the parent company of Snapchat, introduced a simplified version of Snapchat, organized into three main experiences:...

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